This is the practice of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, spending habits, and so on.

CRM technology can help in

The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.

When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.

This is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.

This is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company’s databases.

________ is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and wants.

_______is any occasion on which the brand or product is used by end customers.

. The method used to assess real cost of providing services to an individual customer is

The marketing messages committed to customers wishes is a part of

Difference between customers evaluation including all costs incurred and benefits is called