This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future sales and service and lower cost.

CRM stands for

B2B stands for

B2C stands for

B2G stands for

C2C stands for

This is a central point in an enterprise from which all customer contacts are managed.

. In buyer decision process, percentage of potential customers in a given target market is called

In buyer decision process, percentage of potential customers in a given target market is called

In buyer decision process, percentage of potential customers in a given target market is called

The main drawback of CRM is