Survey Research MCQ

Is theoretical sampling a sampling method recommended for field researchers by Glaser and Strauss (1967). A theoretical sample is drawn in a sequential fashion, with settings or individuals selected for study as earlier observations or interviews indicate that these settings or individuals are influential?

Answer

Correct Answer: True

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_____ is defined as a strategy that increases the reliability of observational data by using explicit rules that standardize coding practices across observers.

Answer

Correct Answer: Systematic observation

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_____ is the point at which subject selection is ended in intensive interviewing, when new interviews seem to yield little additional information.

Answer

Correct Answer: Saturation point

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Is reactive effect the changes in individual or group behavior that are due to being observed or otherwise studied?

Answer

Correct Answer: True

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_____ is known as a type of field research in which a researcher develops a sustained and intensive relationship with people while they go about their normal activities.

Answer

Correct Answer: Participant observation

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_____ is defined as the use of ethnographic methods to study online communities; also termed cyberethnography and virtual ethnography.

Answer

Correct Answer: Netnography

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_____ is brief notes that are jotted down quickly during the observation period that will be expanded into more extensive field notes.

Answer

Correct Answer: Jottings

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Is intensive interviews open-ended, relatively unstructured questioning in which the interviewer seeks in-depth information on the interviewee’s feelings, experiences, and/or perceptions?

Answer

Correct Answer: True

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_____ is known as unstructured group interviews in which the focus group leader actively encourages discussion among participants on the topics of interest.

Answer

Correct Answer: Focus groups

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_____ is defined as research in which natural social processes are studied as they happen and left relatively undisturbed.

Answer

Correct Answer: Field research

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_____ is notes that describe what has been observed, heard, or otherwise experienced in a participant observation study; these notes usually are written after analysis of data from the observational session.

Answer

Correct Answer: Field notes

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Is experience sampling method (ESM) a technique for drawing a representative sample of everyday activities, thoughts, and experiences; participants carry a pager and are beeped at random times over several days or weeks; upon hearing the beep, participants complete a report designed by the researcher?

Answer

Correct Answer: True

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Is ethnography the study of a culture(s) that some group of people shares using participant observation over an extended period of time?

Answer

Correct Answer: True

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_____ is known as a role in field research in which the researcher does not reveal his or her identity as a researcher to those who are observed. The covert participant has adopted the role of a complete participant.

Answer

Correct Answer: Covert (complete) participation

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_____ is defined as a role in participant observation in which the researcher does not participate in group activities and is publicly defined as a researcher.

Answer

Correct Answer: Complete observation

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Field research typically poses fewer ethical dilemmas than survey research.

Answer

Correct Answer: False

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Surveys are considered to provide anonymity if no identifying information about the respondents is obtained.

Answer

Correct Answer: True

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Nonresponse and inadequate coverage of the population are concerns with survey research.

Answer

Correct Answer: True

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Computer-assisted telephone interview (CATI) is a telephone interview in which a questionnaire is programmed into a computer, along with relevant skip patterns that must be followed.

Answer

Correct Answer: True

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Phone surveys are cheaper than electronic surveys.

Answer

Correct Answer: False

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In-person interviews are more costly than mailed surveys.

Answer

Correct Answer: True

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A cover letter is a document that is mailed with the survey questionnaire that explains the survey’s purpose and encourages the respondent to participate.

Answer

Correct Answer: True

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A scale is a composite measure of one concept created from a series of two or more questions.

Answer

Correct Answer: True

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Fence sitters are respondents who choose a substantive answer even when they do not know anything about a particular question.

Answer

Correct Answer: False

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When creating survey questions it is important for the answer choices to be both mutually exclusive and exhaustive.

Answer

Correct Answer: True

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A double-barreled question is a single survey question that actually asks two questions but allows only one answer.

Answer

Correct Answer: True

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Interpretive survey questions are also referred to as fixed-choice questions.

Answer

Correct Answer: False

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Close-ended questions are the preferred type of survey questions for exploratory research where the respondent can reply in his or her own words by writing or talking.

Answer

Correct Answer: False

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The survey instrument containing the questions for a self-adminstered survey is referred to as as a questionnaire.

Answer

Correct Answer: True

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Versatility and efficiency are examples of attractive features of survey research.

Answer

Correct Answer: True

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