What two types of outlines are used most often in persuasive speaking?
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Keyword and full-sentence
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Which step of Monroe’s Motivated Sequence asks audience members to picture the positive outcomes of adopting the speaker’s proposal?
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Visualization
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According to your text, what is the best way to organize a speech on a question of policy?
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Problem-cause-solution
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Latitude of ______ occurs when a speaker’s message does not change an audience member’s position, but instead the audience member retains his or her original position.
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Noncommitment
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Latitude of ______ occurs when a new argument is still too close to an audience member’s reject category.
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Rejection
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The persuasive strategy of laying out the gains of accepting a speaker’s proposal is referred to as ______.
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Cost and benefits
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The persuasive strategy of providing overwhelming evidence that any reasonable person would have to accept is referred to as ______.
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Sufficiency of evidence
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According to argument by relationship, (a) ______ occurs when two ideas happen at the same time but do not cause each other.
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Correlation
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According to argument by relationship, (a) ______ occurs when one thing causes the other thing.
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Causation
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When you use the definition of an idea or a concept as part of your persuasive appeal you are using ______.
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Argument by definition
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An argument by ______ occurs when a speaker compares one idea to another idea, such as when a speaker says, “shopping is like running a marathon.”
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Analogy
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When a speaker cites specific cases to make general claims about his or her topic, he or she is using an argument by ______.
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Example
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What type of persuasive claim is effective for speakers attempting to convince an audience that something is true?
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Questions of fact
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What is used when trying to persuade the relative merits--good/bad, moral/immoral--of a position?
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Questions of value
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Messages focused on convincing an audience to take actions to make a given situation better are questions of ______.
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Policy
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Sufficiency of evidence is providing overwhelming evidence so that any reasonable person would have to accept a position.
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True
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Social judgment theory is a ________ theory
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Persuasion
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Questions of value are asked
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To persuade for the relative merits of a position
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Questions that persuade for a change to an existing law, plan, or policy, or creating a new policy are called
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Questions of policy
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Questions of policy persuade that something is or is not true
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False
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Persuasion is the _________ of a person’s attitudes, beliefs, values, or outlook about a topic.
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All of the above
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Asking an audience to adopt and make small changes in behavior instead of one or more large behavioral changes is known as
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Micro changes
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Latitude of rejection involves arguments that are close to a person’s already held beliefs and are accepted
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False
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Arguments that cause people not to shift their already held beliefs but to maintain their original beliefs are known as
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Latitude of noncommitment
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Arguments that are close to a person’s already held beliefs and are accepted are called
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Latitude of acceptance
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Correlation is when two things happen at _______ time and do not cause each other
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Same
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Causation is an argument based on the one thing causing another thing.
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True
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Using the relationship between two ideas or concepts as part of a persuasive appeal is called Argument of relationship
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True
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Using examples as the main support for a persuasive appeal is called
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Argument by example
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Argument by definition uses the __________ of an idea or a concept as part of a persuasive appeal.
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Definition
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Argument by analogy is comparing different ideas or examples to reach a conclusion for a persuasive appeal.
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True
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