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Social Media Marketing MCQs

What is meant by A/B testing in marketing?

Testing of 2 different products

Testing 2 versions of an advertisement to see which elicits the best response

Clinical testing of medical products before legally allowing them for sale

Testing via 2 mediums, such as radio and television

Answer

Correct Answer: Testing 2 versions of an advertisement to see which elicits the best response

Explanation:

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