Google determines an ads rank based on:

True or False. A bid can be set for both an Ad Group AND a keyword.

Which three of the following can be done to increase traffic? (Select 3)

True or False. Exact match tends to give you fewer clicks but higher conversions.

It is important to browse competitors' advertisements and sites ______.

True or False. You can use multiple keyword matching options for different keywords in the same ad group.

Google determines an ad's rank based on:

True or False. A low CTR on content pages always indicates that your ads are not profitable.

Which keyword matching option provides the best possibility for high numbers of ad impressions?

What formula does Google use to determine the actual CPC when an advertisers' ad is clicked on?