What formula does Google use to determine the actual CPC when an advertisers

Which keyword matching option provides the best possibility for high numbers of ad impressions?

True or False. A low CTR on content pages always indicates that your ads are not profitable.

Google determines an ad's rank based on:

True or False. A bid can be set for both an Ad Group AND a keyword.

Which three of the following can be done to increase traffic? (Select 3)

It is important to browse competitors' advertisements and sites ______.

True or False. Exact match tends to give you fewer clicks but higher conversions.