True or False. A low CTR on content pages always indicates that your ads are not profitable.

Google determines an ad's rank based on:

True or False. A bid can be set for both an Ad Group AND a keyword.

Which three of the following can be done to increase traffic? (Select 3)

True or False. Exact match tends to give you fewer clicks but higher conversions.

It is important to browse competitors' advertisements and sites ______.

True or False. A low CTR on content pages always indicates that your ads are not profitable.

Which keyword matching option provides the best possibility for high numbers of ad impressions?