Which three of the following can be done to increase traffic? (Select 3)

True or False. Exact match tends to give you fewer clicks but higher conversions.

It is important to browse competitors' advertisements and sites ______.

True or False. You can use multiple keyword matching options for different keywords in the same ad group.

The formula to calculate CTR is:

The last visible line on an AdWords ad is called:

True or False. A low CTR on content pages always indicates that your ads are not profitable.

Which keyword matching option provides the best possibility for high numbers of ad impressions?

What formula does Google use to determine the actual CPC when an advertisers' ad is clicked on?

Which of the following is not a good way to expand your keyword list? | PPC Questions

An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.