1. Why is it important to make regular postings – if not daily postings – to your blog?
Answer
Correct Answer:
To encourage a regular readership, returning traffic, and so web robots can see your blog is regularly active
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2. What are "grey hat techniques"?
Answer
Correct Answer:
An optimisation strategy defining an unknown area of reputability/validity
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3. Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because _____________________ .
Answer
Correct Answer:
the search engines may restrict your site or future listings, or ban you altogether
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4. Blog comments show up in Google searches in addition to the blog posts.
Answer
Correct Answer:
True
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5. What will happen if you type the words sport -basketball in the Google search box?
Answer
Correct Answer:
Google will find the web pages about "sport" that do not contain the word "basketball"
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6. What is a "tag"?
Answer
Correct Answer:
A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post
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7. Blog comments show up in Google searches in addition to the blog posts.
Answer
Correct Answer:
True
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8. What can you do to make your articles more appealing to online readers?
Answer
Correct Answer:
All of the above
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9. Is it a good idea to have two blogs with the same content to try and increase traffic?
Answer
Correct Answer:
No, as search engines such as Google will most likely list only one blog which may not be your preference
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10. What is a "plagiarism warning banner?"
Answer
Correct Answer:
A banner you place on your site or blog to deter potential plagiarists
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11. Why is it sometimes a good idea to create a blog independently with a host other than a free blog hosting service such as the Blogger?
Answer
Correct Answer:
You can add more intelligent interactivity such as widgets, site design, custom URLs etc
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12. Which of the following are good ways of protecting your online content?
Answer
Correct Answer:
All of the above
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13. What is an "open thread"?
Answer
Correct Answer:
A thread that is open for discussion by those posting to it
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14. Online articles do not need to be cited especially when taken from another online source.
Answer
Correct Answer:
False
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15. If you write something libelous in a blog, you can still be sued for written defamation despite the apparent freedom of expression on the Internet.
Answer
Correct Answer:
True
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16. Which of the following is a good approach to planning to write a blog posting?
Answer
Correct Answer:
Idea, source content, write draft, save, read and edit, post to blog
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17. What is the term used for "the number of times the keyword is used divided by the total word count on the page"?
Answer
Correct Answer:
Keyword density
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18. What are the websites "writework.com" and "schoolsucks.com"?
Answer
Correct Answer:
Websites where students can obtain papers to wrongfully use as their own, often for free
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19. What is a "newbie"?
Answer
Correct Answer:
A term - potentially negative - applied to someone new to a discussion or blog
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20. What is a "bye-line"?
Answer
Correct Answer:
The text at the end of a post that identifies the poster, and a play on "byline", used to identify the writer of a newspaper article
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21. If words/phrases are lifted from an original writing on the internet - not from a printed book - it is not plagiarism.
Answer
Correct Answer:
False
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22. Blog comments show up in Google searches in addition to the blog posts.
Answer
Correct Answer:
True
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23. Search engines will return different results depending on the word order of the search terms.
Answer
Correct Answer:
True
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24. What are "grey hat techniques"?
Answer
Correct Answer:
An optimisation strategy defining an unknown area of reputability/validity
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25. What is "placing of keywords in the important parts of a webpage so that search engines may give them priority" called?
Answer
Correct Answer:
Keyword prominence
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26. What will happen if you type the words sport -basketball in the Google search box?
Answer
Correct Answer:
Google will find the web pages about "sport" that do not contain the word "basketball"
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27. Which of the following statements about the following copyright notation are true? "Copyright 2008 Mathew S. Johnson."
Answer
Correct Answer:
2008 indicates the year of first publication.
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28. Given below are some examples of sentences that must be avoided in formal writing. I. All is fair in love and war. II. It is not rocket science. III. I am not gonna talk to that guy again. IV. Oh, he is such a cool dude! Select the answer options that correctly describe these sentences.
Answer
Correct Answer:
I and II are cliches.
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29. Could you be guilty of copyright infringement for writing a review, commentary or summary of a copyright protected work (along with giving due credits to the copyright holder for his work) without the permission of the copyright holder?
Answer
Correct Answer:
No
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30. What is "podcasting"?
Answer
Correct Answer:
Distribution of audio and other media files for download to digital music or multimedia players such as iPods
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31. What is a "tag"?
Answer
Correct Answer:
A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post
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32. What can you do to make your articles more appealing to online readers?
Answer
Correct Answer:
All of the above
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33. In terms of keywords for promoting a website about global money, which of the following groups would be the best choice?
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34. What does "SEO" stand for?
Answer
Correct Answer:
Search Engine Optimization
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35. At what point in time does the copyright for original website content originate?
Answer
Correct Answer:
At the time the work is created.
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36. Which of the following features will increase the likelihood of a reader staying longer on your blog?
Answer
Correct Answer:
Using external links to generate the new page as a pop-up window rather than going directly to the new site
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37. Which of the following is not a blogging provider or blogging service available on the web free of cost?
Answer
Correct Answer:
BlueHost
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38. Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because _____________________ .
Answer
Correct Answer:
the search engines may restrict your site or future listings, or ban you altogether
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39. Which of the following is the term used for the collective blogging intelligentsia, namely the most influential bloggers online by page rank owing to their high traffic count?
Answer
Correct Answer:
Blogerati
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40. What is an "anonoblog"?
Answer
Correct Answer:
A blog written and maintained by an anonymous author, often under a pseudonym or pen name
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41. What is a "biz blog"?
Answer
Correct Answer:
A blog owned and run by a company or corporation
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42. What distinguishes a blog from a website?
Answer
Correct Answer:
Postings that occur according to a timeline that is updated so old posts can be traced
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43. At the end of an article, the reference list to other relevant works that may or may not have been cited is called the _________________.
Answer
Correct Answer:
Bibliography
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44. What kind of writing style will you use for describing a university application process meant to be read by the student applicants and/or their parents?
Answer
Correct Answer:
Use a style that will be read by both the students and the parents equally successfully.
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45. Which of the following are most important when optimizing content for search engines?
Answer
Correct Answer:
Adding keywords, tags, metatags and having quality content and regular updating
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46. Where did the term "blog" originate?
Answer
Correct Answer:
An abridgment of the two terms, "web" and "log"
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47. Which of the following is most likely to guarantee the content on your blog is professional, subject-appropriate and grammatically correct?
Answer
Correct Answer:
Having several specialist readers check out the content for its relevance, sense, argument, and keywords
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48. What does the term "spomment" refer to in the blogosphere?
Answer
Correct Answer:
Comment spam
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49. Copying a few lines from one of Shakespeares works without giving credit to him would be considered:
Answer
Correct Answer:
Plagiarism
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50. There is little need to copy text before trying to publish it to the web because you rarely lose the text at the time of publication.
Answer
Correct Answer:
False
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51. What are "blooks"?
Answer
Correct Answer:
Books that are written by bloggers and generally grow out of their blogs
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52. What is "misinformation"?
Answer
Correct Answer:
Information which is misleading or distracting or at least partially wrong
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