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22. Much content creation is focused on content marketing. Thus, having highly relevant and targeted content is essential for optimization purposes. As such, in focusing the content, what are the two primary objectives of most B2B (business to business) and B2C (business to consumer) content marketing?
67. You’ve been hired to write a blog about instructional design techniques for professional corporate trainers. This blog will be posted on a company’s website for the purpose of increasing their influential presence in the corporate training industry. What would be the best tone to use while writing?