MCQs > Writing & Translation > Article And Blog Writing MCQs > Basic Article and Blog writing MCQs

Basic Article and Blog writing MCQ

1. Which of the following are best practices for the title tag of a blog post? Select all that apply.

Answer

Correct Answer: Make your headline tag different from your title tag.
Place the primary keyword at the beginning of the tag.
Use relevant modifiers.

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2. How can I source in a professional way? Select all that apply.

Answer

Correct Answer: Cite the source used, naming the person and/or company.
Read the site sourcing guidelines from the source you want to use.
When quoting, use the quote exactly as it was originally written.

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3. How is paraphrasing different from plagiarism? Choose all that apply.

Answer

Correct Answer: Paraphrasing is taking the meaning of another's words and putting that into your own words. Plagiarism is when you do not acknowledge that you are using another's ideas and/or words by correctly citing them.

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4.

All of the following are the benefits of SEO except ____.

Answer

Correct Answer: Slow and competitive

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5.

Which of the following helps search engines to suggest certain pages in response to individuals' queries?

Answer

Correct Answer: Algorithm

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6.

How would having a guest blogger help your blog? Check all that apply.

Answer

Correct Answer: By making your blog more popular due to the other blogger's fame
By adding your link to the guest blogger's blog
By keeping things fresh and new

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7.

Which of the following will increase the SEO of your content? Select all that apply.

Answer

Correct Answer: A minimum of 500 words
Has outbound links
Short URL

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8.

What is the practice of loading unnecessary keywords into content or meta tags that can lead to penalties in search rankings?

Answer

Correct Answer: Keyword Stuffing

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9.

A short overview of a particular web page written to target potential visitors is called a ___.

Answer

Correct Answer: Meta description

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10.

Which of the following is the best example of crowdsourcing?

Answer

Correct Answer: Wikipedia

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11.

Which of the questions should guide the content of your blog? Choose all that apply.

Answer

Correct Answer: Does it fit my purpose?
Does it meet a need of my audience?
Is it timely?

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12.

You have a friend who has written a terrific blog and used highly engaging, beautiful images for a business website. Your friend tells you that the business was served a DMCA notice based on that specific blog. What does this mean?

Answer

Correct Answer: It is likely your friend violated copyright law and the DMCA notice is demanding the business remove the offending material.

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13.

How do copyright and plagiarism relate to one another? Select all that apply.

Answer

Correct Answer: If you violate a copyright, you may also be plagiarizing.
If you are plagiarizing, you may also be violating a copyright.
Not all copyright infringements are plagiarisms, and not all plagiarisms are copyright infringements.

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14.

Which one of the following statements is true about an inbound link? 

Answer

Correct Answer: A website has a link that directs to your website.

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15.

Which of the following are important considerations for your "key word?" Select all that apply.

Answer

Correct Answer: The title of your article.
The first sentence.
Density of word use.

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16.

Which method/s are acceptable to cite content from a social media post? Please select all the answers that apply.

Answer

Correct Answer: Follow the preferred style guide: APA, MLA, Chicago, Oxford, or in-house guides.
Provide a linkable screen shot to the post.
Provide their social media “handle” or their name with a link to the original post.

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17.

With regards to blogging, what can be said about Page Content? Select all that apply.

Answer

Correct Answer: Page content is extremely important for search engines.
Page content supplies a specific market demand.
Page content targets a singular purpose or product.
Page content offers unique content and/or information. 

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18.

How do you source images that are included in your blog? Please check all the answers that apply.

Answer

Correct Answer: Make sure you have permission to use the source from the copyright owner, then it doesn’t need a citation.
As long as copyright permission has been granted, use the original source's name with a hyperlink to the image owner’s website.

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19.

Which of the following are acceptable methods of citing sources in your content? 

Answer

Correct Answer: All of the above.

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20.

What are some on-page methods that can lead to increased ranking on search engine results pages? Select all that apply.

Answer

Correct Answer: The use of outbound links.
The placement of primary keyword in the first 100 words.
The use of internal links.
The targeted use of related keywords.

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21.

If you were writing on the subject of music industry practices, which of the following sources would be LEAST relevant?

Answer

Correct Answer: Commentary from a fan site dedicated to a particular group or musician.

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22.

Much content creation is focused on content marketing. Thus, having highly relevant and targeted content is essential for optimization purposes. As such, in focusing the content, what are the two primary objectives of most B2B (business to business) and B2C (business to consumer) content marketing?

Answer

Correct Answer: Brand engagement, lead generation

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23.

Which of the following is used by search engines to determine the best address for particular information?

Answer

Correct Answer: Canonical URL

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24.
Which of the following is the term for the short text that appears under your URL in a search?
 

 

Answer

Correct Answer: Meta Description

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25.
Your "keyword" should be used what per cent of the time in your content?
 

 

Answer

Correct Answer: There is no single optimal percentage. Each search query is unique and search engines compare content against other top content to determine specific thresholds.

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26.

What search engine should you optimize your blog for to ensure the highest amount of traffic?

Answer

Correct Answer: All of the above

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27.
Which is NOT a recommended content optimization strategy?
 

 

Answer

Correct Answer: Qauntity supersedes quality.

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28.
How can content be presented on a blog to best draw in more readers/subscribers? Choose all that apply.

 

Answer

Correct Answer: Write longer content so readers feel like they are getting their money's worth
Use a large percentage of visual content such as videos, photos, and other images.
Use only one or two major keywords across your blog.
Give your content titles names and alt-tags that contain keywords.

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29.
What is the phrase used to describe the percentage of times a keyword or keyword phrase appears in your content?

 

Answer

Correct Answer: Keyword Density

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30.
What is the ideal length, in characters, of a meta description (for search engine purposes)?
 

 

Answer

Correct Answer: 150-160

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31.
What is a "Keyword?" Choose all that apply.
 

 

Answer

Correct Answer: Words people often put into a search.
Words that describe what is on the page.
Words used in a blog or website that attract lots of searches. 

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32.
What does the term “organic results” mean as it relates to blogging?
 

 

Answer

Correct Answer: Providing high quality content to increase search engine rankings.

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33.
How is blog writing impacted by user experience? Select all that apply.
 

 

Answer

Correct Answer: User experience helps make the content more easily understood.
User experience can increase or decrease the perceived value of the content.
User experience can be optimized with relevant images or interactive features (e.g. videos, podcasts).

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34.
How do you efficiently source/cite information?
 

 

Answer

Correct Answer: All of the above

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35.
What is the term for sources that are not copyrighted or protected in how they are used?
 

 

Answer

Correct Answer: Creative Commons

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36.
There is a single, standardized method for sourcing images and informational content in blog writing.
 

 

Answer

Correct Answer: Yes, having a link attached to the name or the direct quote of the source is the basic and most recognized method of source citation in blog writing.

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37.
Which of the following criteria is NOT useful in determining a website's content credibility?
 

 

Answer

Correct Answer: Site ranking on search engine.

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38.
What should you NOT do when sourcing information for your blog? Select all that apply.
 

 

Answer

Correct Answer: Sourcing irrelevant information
Sourcing blogs that deal with different subjects than yours

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39.
Searching the name of a particular brand or company is an example of ____ query.
 

 

Answer

Correct Answer: Informational

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40.
What is the "platform" of a blog or website? Choose all that apply.
 

 

Answer

Correct Answer: It is the technical framework of your blog.
There are platforms that will make all the rules for your blog and determining the best setup and leave you with little input.
There are platforms that cost but allow you to manage and control your space.
The platform is the area of interest your blog fits into.

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41.
What is a Domain Name? Choose all that apply.
 

 

Answer

Correct Answer: The "link" that is typed into the computer that electronically connects people to your website or blog.
The address of your on-line blog, store, diary, or place of business.

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42.
What is meant by crowdsourcing?
 

 

Answer

Correct Answer: When you allow general public/crowd to create their own content or work for you.

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43.
Why should you source information for your blog? Select all that apply.
 

 

Answer

Correct Answer: To ensure your information is constantly being updated
To gather other perspectives to enrich your blog
To increase the reputation of your blog

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44.
When should you cite other informational sources in your blog?
 

 

Answer

Correct Answer: A, B, and C are correct.

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45.
What is "sourcing" information in your website? Select all that apply.
 

 

Answer

Correct Answer: Linking to other sites
Letting other people write for you
Using pictures you outsource to others

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46.
What is a Blog Host?
 

 

Answer

Correct Answer: A company that stores your blog or website on their server.

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47.
What is passive income from a blog? Choose all that apply.
 

 

Answer

Correct Answer: Income that can be earned after a lot of hard work is used to establish a credible and valuable site.

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48.
In the Humanities and Social Sciences, journal articles, biographies, dissertations, and discussions of primary sources are ___ sources.

 

Answer

Correct Answer: secondary

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49.
Subject overviews, encyclopedias, dictionaries, and other summaries that do not include original ideas are ____ sources.

 

Answer

Correct Answer: tertiary

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50.
What is sourcing information?
 

 

Answer

Correct Answer: the searching for information

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51.
When you’re including a statistic in your blog, such as “85% of blog readers prefer images or graphics to be included,” how should this data be sourced?

 

Answer

Correct Answer: A direct link to the original post where the exact data is located.

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52.
What are site files?
 

 

Answer

Correct Answer: Anything you load onto your site that your visitor sees.

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53.
What can you do to optimize your blog content for search engines?
 

 

Answer

Correct Answer: By ensuring your blog is well written using key words that pertain to the main objective of your blog

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54.
The process of narrowing down all the potential readers on the internet into one select group that would be interested in your product or service is called __.

 

Answer

Correct Answer: defining your target audience.

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55.
Some people use unacceptable methods to achieve higher rankings and higher traffic for their websites. Which term is used to describe this?

 

Answer

Correct Answer: Black hat SEO

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56.
It is important to define a target audience so that you are able to_____.
 

 

Answer

Correct Answer: All of the above.

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57.
Which of the following is most important to your audience?

 

Answer

Correct Answer: How your site can meet their needs.

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58.
How can you keep and build your target audience once they find your site?

 

Answer

Correct Answer: All of these

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59.
Which of the following can cause the loss of your audience?

 

Answer

Correct Answer: Reach out and try to meet broad needs.

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60.
Which of the following can get in the way of reaching your target area?

 

Answer

Correct Answer: Making sure you leave no one out.

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61.
After finding your target audience, what useful information should you have?
 

 

Answer

Correct Answer: All of the above

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62.
When first writing a blog, how do you best determine who your target audience is? Check all that apply.

 

Answer

Correct Answer: By asking yourself who would be interested in the blog
By asking yourself why someone would go to your blog 

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63.
What keeps your target audience interested? Select all that apply.
 

 

Answer

Correct Answer: The fact that your blog is on the topic they're interested in
The fact that your blog is exciting and different than other blogs

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64.
Which of the following will not enhance your blog to your target audience?
 

 

Answer

Correct Answer: Using humor, regardless of its connection with your focus.

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65.
You’ve been hired to write a blog about instructional design techniques for professional corporate trainers. This blog will be posted on a company’s website for the purpose of increasing their influential presence in the corporate training industry. What would be the best tone to use while writing?

 

Answer

Correct Answer: Formal

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66.
A method in which a web page is packed with certain keywords in the meta tags, as well as the overall content of the web page, is called a ___.

Answer

Correct Answer: Keyword stuffing

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67.
John wants to collect the information about his site's visitors in order to generate leads. Which of the following can be used for this purpose?

Answer

Correct Answer: Conversion form

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68.
When attempting to connect with your readers, it is best to use language and content that speaks to __.
 

Answer

Correct Answer: your target audience.

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69.
Which of the following are ways in which you can gain information about your target audience? Select all that apply.

Answer

Correct Answer: Customer Surveys
Google Analytics
Facebook Insights
Twitter Followers Dashboard
Competitors' Social Media

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70.
How do you best take advantage of the knowledge involving your target audience?
 

Answer

Correct Answer: By using the information to better tailor your blog to fit the audience

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71.
Which of the following is the best way to reach the largest audience?
 

Answer

Correct Answer: None of the above.

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72.

If a user has visited your page by clicking on the link on another site, then such a visit is called a __.

Answer

Correct Answer: Referred visit

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73.
What can become a big problem in connecting with your audience? Choose all that apply.
 

 

Answer

Correct Answer: Losing your passion for your focus.
Focusing on too broad of an audience.

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74.
What resources are best for sourcing information?
 

 

Answer

Correct Answer: All of the above

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75.
John says that his blog has 60 % bounce rate. What does this mean?
 

 

Answer

Correct Answer: 60% of visitors leave his webpage without reading his other pages.

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76.
In relation to blogs, what is a target audience?
 

 

Answer

Correct Answer: The people to whom the blog is aimed at

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77.
Works of literature, interviews, speeches, and works of art are __ sources.
 

 

Answer

Correct Answer: primary

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78.
What does SEO mean?
 

 

Answer

Correct Answer: Search Engine Optimization

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79.
What are some good reasons to avoid plagiarism? Select all that apply.
 

 

Answer

Correct Answer: Google may punish you by minimizing traffic to your site.
It is unprofessional.
It is illegal.
Plagiarism can ruin your reputation.

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80.
What is the effect of copyrighting your work? Choose all that apply.
 

 

Answer

Correct Answer: Protects the ownership of your work from being claimed by anyone else.
If you pay to register your work with the US Copyright Office, the protection of your work is greatly enhanced.

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81.
When you’re hired to write a blog for someone, your copyright ownership:
 

 

Answer

Correct Answer: Is only passed to the other party under specific contractual agreements.

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82.
Do you have to pay money to use a copyright? Choose all that apply.
 

 

Answer

Correct Answer: Yes, if you want to sell your material or work.
Yes, if you want to publish your work.

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83.
What is the term for copying your own, previously produced, material and attempting to pass it off as new material?

 

Answer

Correct Answer: Self-plagiarism

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84.
If someone hires a ghostwriter to write a blog for their business:
 

 

Answer

Correct Answer: This is considered to be plagiarism if the writer is not paid as agreed.
This is considered to be plagiarism unless the contractual agreement states, specifically, that all rights pass to the person hiring the writer with or without attribution.

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85.
When is it acceptable to use images whose watermark has been removed by another source?
 

 

Answer

Correct Answer: It is still copyright infringement and permission to use the image is still required.

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86.
Why should you copyright your blog?
 

 

Answer

Correct Answer: All of the above

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87.
What should you NOT do when writing your blog?
 

 

Answer

Correct Answer: Use information without crediting the original author.

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88.
What is plagiarism?
 

 

Answer

Correct Answer: Claiming ownership of work that you did not create.

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89.
U.S. Copyright Law:
 

 

Answer

Correct Answer: May be recognized depending on the language found within certain agreements (e.g. Free Trade Agreement, UCC Paris, World Intellectual Property Organization).

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90.
Which scenario requires a citation in order to avoid plagiarism?
 

 

Answer

Correct Answer: All of the above.

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91.
Where will the source name appear in a video if it is protected by Creative Commons license?
 

 

Answer

Correct Answer: Beneath the video player

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92.
What is the term for copying a small amount of another's work and referencing it?
 

 

Answer

Correct Answer: Fair use exemptions

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93.
Original works of authorship, fixed in a tangible medium or expression, are protected under ____.

 

Answer

Correct Answer: Coypright Law

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94.
How can plagiarism be avoided? Select all that apply.
 

 

Answer

Correct Answer: Use only creative commons.
Put what you write through plagiarism tracker software.
When you read to research, read many sites before you write your own so you don't focus on one person's work. 

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95.
What is included in the Public Domain?
 

Answer

Correct Answer: All of the above

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96. Why is it damaging to have non-functioning (dead) links on your website?

Answer

Correct Answer: Both Options b and c

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97. What do you understand by an author's copyright is within 'the public domain'?

Answer

Correct Answer: It is freely available for all, can be copied, reproduced, and re-published.

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98. Which of the following are not the blogging providers or blogging services available on web free of cost?

Answer

Correct Answer: Technorati
Bluehost

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99. Which of the following is the most effective idea for creating a target audience that returns again and again to your blog?

Answer

Correct Answer: Re-read and be your own editor, always removing unnecessary words and phrases; keep your postings relatively short and post regularly

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100. What is a "byline"?

Answer

Correct Answer: The text at the end of a piece of writing that identif‌ies the writer

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101. When writing for a blog, there's little need to keep a copy of the text before trying to publish it to the web because you rarely lose the text at the time of publishing.

Answer

Correct Answer: False

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102.

Which of the following are the good ways of promoting your business or website and thereby selling your products online?


1. Writing reviews on other sites with a link back to your site.


2. Getting involved in social bookmarking, especially group social bookmarking.


3. Posting on forums around the internet with reference to your product or brand.


Answer

Correct Answer:

All 1, 2, and 3


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103. What are “stop words”?

Answer

Correct Answer: Some common words (such as “and”, “or”, “in”) that are usually ignored by a search engine performing a search

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104. When writing an article about safety and light bulbs, which of the following is likely to be your target audience?

Answer

Correct Answer: All of the above

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105. If you’re writing an article about applying for admission to graduate courses in universities, your target audience is likely to be ________.

Answer

Correct Answer: 18-year olds
Students already in college
A range of readers who are thinking of applying for admission to a graduate school

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106. Which of the following is correct about the Websites: studymode.com and schoolsucks.com?

Answer

Correct Answer: Websites where students can obtain papers to wrongfully use as their own, often free of charge

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107. In relation to article writing and blogging, which of the following options is correct about "misinformation"?

Answer

Correct Answer: Information which is misleading or distracting or at least partially wrong.

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108. What are "blooks"?

Answer

Correct Answer: Books that are written by bloggers and generally grow out of their blogs

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109. Which of the following are good ways of sourcing information for online content such as blog postings?

Answer

Correct Answer: All of the above

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110. Blog comments show up in Google searches in addition to the blog posts.

Answer

Correct Answer: True

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111. Copyright is available not just for published works but also for works in private use that have not or may never be published.

Answer

Correct Answer: True

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112. What is an "affiliate business program"?

Answer

Correct Answer: Signing up to be a business partner with another online company to promote each other's interests and thereby reaching a larger market

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113. Which of the following techniques can provide increased credibility to an article?

Answer

Correct Answer: External links to other sites combined with sophisticated quality content

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114. What are "subsidiary rights" if your blog becomes successful enough to receive an offer of publication in print?

Answer

Correct Answer: All secondary rights sold by the agent or publisher, such as volume rights, audio rights, film and T.V. rights, book club rights, paperback rights etc.

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115. Which of the following is the term used for the collective blogging intelligentsia, namely the most influential bloggers online by page rank owing to their high traffic count?

Answer

Correct Answer: Blogerati

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116. What is a "plagiarism warning banner?"

Answer

Correct Answer: A banner you place on your site or blog to deter potential plagiarists

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117. What is "autocasting"?

Answer

Correct Answer: An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds

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118. What is a "metablog"?

Answer

Correct Answer: A blog about blogging

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119. Can you sell your copyright?

Answer

Correct Answer: Yes, by licensing it according to territory and time

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120. What is a "feed aggregator" or "feed reader"?

Answer

Correct Answer: A Web application which collects web content such as news, blogs, podcasts and vlogs for easy viewing in a single location

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121. What is the difference between a "patent" and a "trademark"?

Answer

Correct Answer: A trademark protects a word, device or name that is used for trading goods whereas a patent protects inventions or discoveries

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122. Search engines will return different results depending on the word order of the search terms.

Answer

Correct Answer: True

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123. What is a "biz blog"?

Answer

Correct Answer: A blog owned and run by a company or corporation

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124. What are "grey hat techniques"?

Answer

Correct Answer: An optimisation strategy defining an unknown area of reputability/validity

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125. If you write something libelous in a blog, you can still be sued for written defamation despite the apparent freedom of expression on the Internet.

Answer

Correct Answer: True

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126. It's a good idea to create identical content on multiple blogs as this can increase web traffic and get higher listings in search engines.

Answer

Correct Answer: False

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127. What is 'fair use' in terms of using someone else's copyrighted material online?

Answer

Correct Answer: A defense argument that an individual who is sued for copyright infringement can use, namely that the use of the material was in public interest

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128. Which of the following features will increase the likelihood of a reader staying longer on your blog?

Answer

Correct Answer: Using external links to generate the new page as a pop-up window rather than going directly to the new site

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129. What is a "tag"?

Answer

Correct Answer: A language element, such as a word, often used in blogs to identify the type or types of content that makes up a particular post

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130. What is "podcasting"?

Answer

Correct Answer: Distribution of audio and other media files for download to digital music or multimedia players such as iPods

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131. What do you mean by your article being "non exclusive" while selling it online?

Answer

Correct Answer: That you can publish it online elsewhere so long as they are

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132. What is the common rule for taking images from the web and using them on your blog or website?

Answer

Correct Answer: Check to see if these are freely available, and if so, proceed; otherwise contact the copyright holder or blog/site manager for permission

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133. At what point does a work – whether an online blog or in print – come under Copyright?

Answer

Correct Answer: As soon as it is created

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134. Online articles do not need to be cited especially when taken from another online Source.

Answer

Correct Answer: False

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135. What is a "newbie"?

Answer

Correct Answer: Both options a and d

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136. At the end of an article, the reference list to other relevant works that may or may not have been cited is called the _________________.

Answer

Correct Answer: Original material

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137. What distinguishes a blog from a website?

Answer

Correct Answer: Postings that occur according to a timeline that is updated so old posts can be traced

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138. Which of the following is a good approach to planning to write a blog posting?

Answer

Correct Answer: Idea, source content, write draft, save, read and edit, post to blog

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139. What are "article submission sites"?

Answer

Correct Answer: Sites that help submit articles you have written about your product for online publication so you don't have to spend valuable time sending out your articles individually

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140. What is 'placing of keywords in the important parts of a webpage so that search engines may give them priority' called?

Answer

Correct Answer: Keyword prominence

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141. How long does an author's copyright – whether in print or online - last in the U.S.?

Answer

Correct Answer: For 70 years after he/she dies

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142. Fooling the search engines with link farms, keyword stuffing, cloaking or alt text spamming is not a good idea because _____________________ .

Answer

Correct Answer: the search engines may restrict your site or future listings, or ban you altogether

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143. In terms of keywords for promoting a website about global money, which of the following groups would be the best choice?

Answer

Correct Answer: Dollar, yen, pound sterling, exchange rate

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144. Is it a good idea to have two blogs with the same content to try and increase Traffic?

Answer

Correct Answer: No, as search engines such as Google will most likely list only one blog which may not be your preference

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145. Which of the following are most important when optimizing content for search Engines?

Answer

Correct Answer: Adding keywords, tags, metatags and having quality content and regular updating

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146. Which of the following are good techniques for building a greater business audience for your blog?

Answer

Correct Answer: Partner with non-competing businesses

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147. If words/phrases are lifted from an original writing on the internet - not from a printed book - it's not plagiarism.

Answer

Correct Answer: False

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148. Where did the term "blog" originate?

Answer

Correct Answer: An abridgment of the two terms,

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149. If you own a copyright on your own works, you can license your work for reproduction and publication around the world according to place and length of Time.

Answer

Correct Answer: True

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150. What is the term used for "the number of times the keyword is used divided by the total word count on the page"?

Answer

Correct Answer: Keyword density

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151. What are "Google alerts"?

Answer

Correct Answer: A system where Google e-mails you the results of your pre-arranged search terms on a regular basis to stir your thoughts about writing blog content

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152. Why is it sometimes a good idea to create a blog independently with a host other than a free blog hosting service such as the Blogger?

Answer

Correct Answer: You can add more intelligent interactivity such as widgets, site design, custom URLs etc

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153. Why is it important to make regular postings – if not daily postings – to your Blog?

Answer

Correct Answer: To encourage a regular readership, returning traffic, and so web robots can see your blog is regularly active

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154. Which of the following is most likely to guarantee the content on your blog is professional, subject-appropriate and grammatically correct?

Answer

Correct Answer: Having several specialist readers check out the content for its relevance, sense, argument, and keywords

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155. Which of the following is not a blogging provider or blogging service available on the web free of cost?

Answer

Correct Answer: True

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156. Which of the following are good ways of protecting your online content?

Answer

Correct Answer: All of the above

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157. What is the "useful but incomplete" approach in terms of promoting your product in an online article or so-called e-zine?

Answer

Correct Answer: Making the article useful but leaving it incomplete so the market is enticed but has to follow your link to learn more

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158. What is "blogosphere"?

Answer

Correct Answer: The collective content of the blogs worldwide

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159. What does the term "spomment" refer to in the blogosphere?

Answer

Correct Answer: Comment spam

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160. What is an "open thread"?

Answer

Correct Answer: A thread that is open for discussion by those posting to it

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161. What does "SEO" stand for?

Answer

Correct Answer: Search Engine Optimization

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162. If your website sells golf equipment, your promotional articles should be written about _________ .

Answer

Correct Answer: All of the above

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163. If you're writing an article about the automotive industry, which of the following would be the best way of promoting your article?

Answer

Correct Answer: Contacting other automotive industry blogs and websites offering a linkexchange

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164. What can you do to make your articles more appealing to online readers?

Answer

Correct Answer: All of the above

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165. Which is the correct order for finding your target audience and selling goods or services to it?

Answer

Correct Answer: Have a business plan, identify your audience type and their level of expertise, identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product, make sales

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166. What is a "CEOBlog"?

Answer

Correct Answer: A blog maintained by a Chief Executive Officer

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167. What changes you should incorporate in your writing style—when writing about the university application process—if you're writing for student applicants and not for their parents?

Answer

Correct Answer: Vary the information, your tone, your advice, and recommendations, so that the description is understood by students as well as parents

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168. What will happen if you type the words sport -basketball in the Google search box?

Answer

Correct Answer: Google will find the web pages about "sport" that do not contain the word "basketball"

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169. What are the explanations under photos called in an article?

Answer

Correct Answer: Cutlines

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170. Which of the following is CORRECT about a nut graph

Answer

Correct Answer: explains the news value of the story

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171. A magazine-length article that paints a picture of a particular place and the people who work or live there is called what?

Answer

Correct Answer: Live-In

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172. Which review feature in MS Word allows you to view or hide formatting changes or comments made by the editor

Answer

Correct Answer: Show Markup

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173. A lead that uses a quote, anecdote or other literary device to attract the reader is called a(n):

Answer

Correct Answer: Soft Lead

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174. A newspaper's physical archive is sometimes called a:

Answer

Correct Answer: Morgue

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175. Which is WRONG about a narrative lead

Answer

Correct Answer: The lead is usually not the most important part of the story

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176. What's a query?

Answer

Correct Answer: A letter to an editor or publisher proposing an article you want to write.

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177. What's a byline?

Answer

Correct Answer: The name of the writer

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178. A features article differs from a news article in what way?

Answer

Correct Answer: By giving a more in depth look at a subject

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179. Which is the correct use of a semicolon?

Answer

Correct Answer: She is survived by a daughter, Ariel, of New Jersey; a son, Eric, of North Carolina; and a cousin, Sebastian, of Florida.

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180. When would you spell out the name of a nation's state or province?

Answer

Correct Answer: When it stands alone

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181. A sidebar story:

Answer

Correct Answer: Supports or makes more clear a larger story.

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182. Which of the following is the defining characteristic of a "feature" story?

Answer

Correct Answer: Has news value, but is also meant to entertain a reader.

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183. Which of the following is an example of a features article?

Answer

Correct Answer: A profile of a local musician

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184. When should you use an ellipse?

Answer

Correct Answer: When you're quoting material and you want to omit some words.

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185. If a paper is "put to bed," it means:

Answer

Correct Answer: The pages are all complete and headed to the printer.

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186. When would you use Roman numerals?

Answer

Correct Answer: All of these

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187. Which word is spelled incorrectly?

Answer

Correct Answer: forfit

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188. What do you NOT normally do when querying an editor?

Answer

Correct Answer: Submit your article on spec

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189. What is a deck?

Answer

Correct Answer: A short, one or two line summary that expounds on the headline

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190. When a story "jumps," that means it:

Answer

Correct Answer: Continues on another page.

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191. When writing an article, what must you NEVER do?

Answer

Correct Answer: Miss a deadline

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192. The particular way in which a writer has approached a topic is known as what?

Answer

Correct Answer: Angle

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193. What voice is commonly used in general-interest articles?

Answer

Correct Answer: Active

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194. Which of the following does NOT make for a good lead?

Answer

Correct Answer: Passive voice

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195. Where should the most important part of a news story be?

Answer

Correct Answer: At the beginning.

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196. Which statement is in passive voice?

Answer

Correct Answer: The last good seat was taken by the friend.

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197. Once you've selected a topic for your article, it's important that you:

Answer

Correct Answer: Stay on topic and don't let your writing stray

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198. Which of the following sources would be considered the LEAST credible by current academic standards?

Answer

Correct Answer: Wikipedia

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199. What is a "pull quote"?

Answer

Correct Answer: A prominently displayed quote that is pulled from the article

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200. What is "the gutter"?

Answer

Correct Answer: The space between margins across facing pages.

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201. How can you use an inarticulate quote that contains good information?

Answer

Correct Answer: Paraphrase it as an indirect quote

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202. Which of the following is the proper use of the hyphen?

Answer

Correct Answer: 20-year sentence

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203. Which is the correct use of "whose"?

Answer

Correct Answer: Whose mitt is this?

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204. Which should you strictly limit?

Answer

Correct Answer: Exclamation marks—it’s like laughing at your own jokes

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205. The continuation of a story from one page to another is called a:

Answer

Correct Answer: Jump

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206. Select the correct sentence.

Answer

Correct Answer: I use my left hand most frequently, so I refer to myself as left-handed.

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207. An article that's intended to convince a reader to believe in your conclusion can be called what?

Answer

Correct Answer: An argument

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208. How does a quote differ from an attribution?

Answer

Correct Answer: A quote reproduces the precise words of a subject; an attribution tells a reader where information came from.

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209. Which of the following options is correct?

Answer

Correct Answer: I like apples better than bananas.

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210. Why is a newspaper more likely to be sued for libel than for slander?

Answer

Correct Answer: Libel applies to the written word, while slander is spoken.

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211. Which is the proper use of "affect" and "effect"?

Answer

Correct Answer: How will this affect me?

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212. If after completing an article, you still haven't met the word count, what is the best thing to do?

Answer

Correct Answer: Elaborate a few key points

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213. The classic "inverted pyramid" approach to writing a news article means what?

Answer

Correct Answer: The most important information appears at the top of the story with additional details appearing in lower paragraphs.

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214. What's the best way to handle verb tense within a paragraph?

Answer

Correct Answer: Same tense unless there's a reason to change tenses

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215. What is the most neutral way to end a quotation?

Answer

Correct Answer: "...he said."

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216. True or false? You can never know who’s actually going to read your article, so you shouldn’t focus greatly on your audience when writing.

Answer

Correct Answer: False

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217. Which of the following is a benefit of including a story in your article?

Answer

Correct Answer: Stories engage the reader by giving them an example of how the topic applies in real life.

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218. Which is the correct meaning of the word "censor"?

Answer

Correct Answer: An official body that bans parts of a book or film

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219. If you’re considering adding humor to your article, always remember:

Answer

Correct Answer: Humor can be culturally dependent, so be cautious when using it.

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220. How can you tighten your articles?

Answer

Correct Answer: (All of these)

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221. How long should an article length be?

Answer

Correct Answer: It's dependent on the article's context and writer

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222. Before submitting an article for a particular publication, you should first check the publisher’s style guide. True or false?

Answer

Correct Answer: True

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223. "I" is ___________ person

Answer

Correct Answer: 1st

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224. Plagiarism occurs when you:

Answer

Correct Answer: Use another person's work as if it was yours.

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225. What’s the best long-term strategy to improve your writing?

Answer

Correct Answer: Read more and write more

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226. How can you strengthen your writing?

Answer

Correct Answer: All of these

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227. When writing articles, before you begin you need to know your audience ?

Answer

Correct Answer: TRUE.

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228. Which uses the proper form of "you're" and "your"?

Answer

Correct Answer: You're the one who doesn't know the difference between "your" and "you're."

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229. Which is the correct use of "whom"?

Answer

Correct Answer: Whom are you referring to?

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230. The words 'and' and 'but' are examples of what?

Answer

Correct Answer: Conjunctions

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231. Articles should be ____________.

Answer

Correct Answer: both grammatically correct and unique

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232. Before interviewing someone for an article, prepare a list of questions but don't be afraid to simply "go with the flow" of the conversation. True or False?

Answer

Correct Answer: True

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233. Which one is the format of MS word document?

Answer

Correct Answer: .doc

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234. Which of the following would be the biggest negative to have in an article?

Answer

Correct Answer: spelling and grammar mistakes

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235. A news article is meant to convey facts, so your writing should be:

Answer

Correct Answer: Objective

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236. As the article writer, it's not really your job to edit or proofread. True or False?

Answer

Correct Answer: False

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237. How can you bring life to your writing?

Answer

Correct Answer: All of these

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238. How are most articles structured?

Answer

Correct Answer: Introduction, body, conclusion

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239. True or False? You can quote “real people” as well as experts.

Answer

Correct Answer: True

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240. Which of the following is true when it comes to writing articles on common topics?

Answer

Correct Answer: You should find something new to say or look for a fresh angle.

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241. Which one is the long part of an article?

Answer

Correct Answer: Description

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242. Which sentence is correct?

Answer

Correct Answer: Once Karen loses 10 pounds, her pants will be loose.

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243. What type of article focuses on people and their achievements?

Answer

Correct Answer: Profile

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244. In journalism, a "source" is:

Answer

Correct Answer: All of these

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245. If the publisher's guidelines limit you to 500 words, you should:

Answer

Correct Answer: Stick precisely to that guideline

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246. Which of the following is true about conducting online research for your article?

Answer

Correct Answer: You must be extra attentive to the reliability of the source.

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247. choose the correct statement:

Answer

Correct Answer: My father's mother is my grandmother.

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248. e.g. means ______ and i.e. means ________.

Answer

Correct Answer: for example; in other words

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249. When writing articles, generally from what person perspective should the article be written?

Answer

Correct Answer: 3rd person perspective.

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250. What information is commonly included in an article's byline?

Answer

Correct Answer: The author's name and position

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251. Which of the following is grammatically correct?

Answer

Correct Answer: The pouring rain didn't faze the marathon runners.

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252. Creating an outline is a good way to organize your ideas and research. True or false?

Answer

Correct Answer: True

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