Effective service recovery entails all of the following except _______.
Answer
Correct Answer:
Estimating the damage.
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During the early market growth of many countries, the first large open market was _____.
Answer
Correct Answer:
China
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A book about the lives of women pioneers in the old west is a form of _____ history.
Answer
Correct Answer:
Gendered
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_____ is derived from roman law and is found in germany, japan, france, and non-marxist countries.
Answer
Correct Answer:
Code Law
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The united states' acquisition of the panama canal zone best exemplifies the _____.
Answer
Correct Answer:
Roosevelt Corollary
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Restrictions on the convertibility of a currency into other currencies are referred to as ________.
Answer
Correct Answer:
Currency controls
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Currencies that are freely tradable are called ________.
Answer
Correct Answer:
Hard currencies
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There are _______ steps to the market screening process covered in the text.
Answer
Correct Answer:
A variable number
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The main purpose for establishing regional trade agreements such as nafta and apec is to ________.
Answer
Correct Answer:
Foster trade and boost cross-border investment
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When war broke out between honduras and el salvador, the _____ trade pact collapsed.
Answer
Correct Answer:
Central American Common Market
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Three long-term eu members, great britain, ________, and sweden, have not adopted the euro.
Answer
Correct Answer:
Denmark
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The world's three most important financial centers are ________.
Answer
Correct Answer:
Tokyo, London, and New York
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The strategy that beanstalk would most likely want to follow is called a ________ strategy.
Answer
Correct Answer:
Multinational
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The major disadvantage of a geocentric staffing policy is its potential for ________.
Answer
Correct Answer:
Being costly due to high salaries and moving costs of managers
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The ________ is primarily a consultative rather than legislative body.
Answer
Correct Answer:
The European Parliament
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In a market economy, the patterns of resource allocation are most directly influenced by ________.
Answer
Correct Answer:
Consumers who
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If demand for the dollar is low, the price of the dollar is most likely to ________.
Answer
Correct Answer:
Fall
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Guanxi, in the chinese business context, means ________.
Answer
Correct Answer:
Personal relationships
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Government trade promotion agencies ________.
Answer
Correct Answer:
Advertise in other countries to promote the nation's exports
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Globalization of markets results in markets becoming _____.
Answer
Correct Answer:
Less diverse
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French laws limit the use of english in product packaging and store front signs to ________.
Answer
Correct Answer:
Stem the English invasion and preserve the national culture
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Companies that sell global products can standardize certain market activities in order to ________.
Answer
Correct Answer:
Reduce marketing costs
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Budgets and capital spending are the most important _____ in subunits within multinational firms.
Answer
Correct Answer:
Bureaucratic controls
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British pounds of a british trading company that are deposited in a u.s. bank are called ________.
Answer
Correct Answer:
Europounds
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Because the yen is viewed as a ______ currency, japans exports have _____.
Answer
Correct Answer:
Safe-haven; fallen
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Another name for diagnostic software tools is ____.
Answer
Correct Answer:
Utility software
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An exchange rate of 117.87/$ indicates ________.
Answer
Correct Answer:
That 117.87 yen buys one dollar
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According to adam smith, a nation should concentrate on producing the goods in which it ________.
Answer
Correct Answer:
Has an absolute advantage in producing the product
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A support agent should aim to use language that is ____ the language the user uses.
Answer
Correct Answer:
Slightly below
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A folk custom can be defined as ________.
Answer
Correct Answer:
Behavior, often dating back several generations, that is practiced by a homogeneous group of people
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________ tend to occupy the highest social layer in industrialized countries.
Answer
Correct Answer:
Business leaders
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________ appeals to companies because it lowers the amount of taxes the companies must pay.
Answer
Correct Answer:
Debt
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Who is the owner of Twitter
Answer
Correct Answer:
Elon Musk
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If voip traffic needs to traverse through a wan with congestion, you need ___________.
Answer
Correct Answer:
Quality of service (QoS)
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The internet protocol suite consists of the internet protocol and _____.
Answer
Correct Answer:
Transmission Control Protocol
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Ngos include organizations such as __________.
Answer
Correct Answer:
Greenpeace and the International Olympic Committee
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A direct sales force may be required in a foreign country particularly for _____.
Answer
Correct Answer:
Big ticket industrial products
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_________________ measures consumers' sensitivity to price changes.
Answer
Correct Answer:
Price elasticity of demand
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A general term for a middleman that actually buys and then resells goods is a _____.
Answer
Correct Answer:
Retailer
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A differentiated targeting strategy is a strategy that __________.
Answer
Correct Answer:
Develops one or more products for each of several distinct customer groups and makes sure these offerings are kept separate in the marketplace
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The __________ is usually the easiest form of business to start and end.
Answer
Correct Answer:
Sole proprietorship
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Strategic planning for a large firm such as disney with several sbus probably occurs ________.
Answer
Correct Answer:
At both the overall corporate level and at the individual SBU level
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Empty nesters tend to start dreaming of spending their greater discretionary income on ____.
Answer
Correct Answer:
Travel and hobbies.
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The group of american consumers born after 1994 is often called ________.
Answer
Correct Answer:
Generation Z.
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In retailing, a just-in-time delivery system is called a(n) _______ system.
Answer
Correct Answer:
Quick response (QR)
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Geert hofstede's cultural dimensions concept focuses on six dimensions of __________ in a country.
Answer
Correct Answer:
Dress
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Concentrated target marketing is often used by ________.
Answer
Correct Answer:
Start-up firms to enter a market as a focus player
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Countertrading is ___ goods for goods.
Answer
Correct Answer:
Bartering
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Advertising gifts not to exceed ___ are allowed to be given by an agent to a prospective client.
Answer
Correct Answer:
$25
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Like personal selling, __________ often consists of interactive communication.
Answer
Correct Answer:
DIRECT MARKETING
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In the imc communication process, the __________ is the medium that carries the message.
Answer
Correct Answer:
Feedback loop.
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Using a push strategy, a firm directs its promotional efforts toward __________.
Answer
Correct Answer:
Channel members
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The first step in executing the promotion program is to __________.
Answer
Correct Answer:
Pretest the promotion
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Product placements in television programs and movies are examples of ________.
Answer
Correct Answer:
Branded entertainment
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Priceline.com sells its services through __________.
Answer
Correct Answer:
Mass marketing.
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Personal selling to marketing channel members indicates a _____.
Answer
Correct Answer:
Push strategy
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One framework for designing an effective message is the aida model. in the aida model __________.
Answer
Correct Answer:
Attention leads to interest, which hopefully leads to desire and then action
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One drawback to viral marketing is that __________.
Answer
Correct Answer:
Marketers cannot control where users pass along the message
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Mystarbucksidea.com is an example of a ____ site.
Answer
Correct Answer:
Crowdsourcing
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Manufacturers of furniture, clothing, and consumer electronics generally use _____ distribution.
Answer
Correct Answer:
Selective
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David fincher?s house of cards is known especially for being ________.
Answer
Correct Answer:
Hollywood's top stylists for TV
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Blue ginger multi-grain blue rice chips are in the _________ stage of the product life cycle.
Answer
Correct Answer:
Introduction
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Advertising, sales promotion, public relations, and buzz building activities are all ________.
Answer
Correct Answer:
Direct marketing
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Advertising is used mostly by ________.
Answer
Correct Answer:
Governments.
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Advertisers use the _____ media scheduling pattern for products consumers purchase regularly.
Answer
Correct Answer:
Continuous
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According to the price equation, final price equals list price minus __________ plus extra fees.
Answer
Correct Answer:
Incentives and allowances
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With a median age of 36.3 years, ________ is one of the most rapidly aging countries in the world.
Answer
Correct Answer:
China
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With _____, consumers receive email reminders and then pay their bills at the company website.
Answer
Correct Answer:
Biller-direct
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Vertical conflicts in distribution channels are conflicts that occur between ________.
Answer
Correct Answer:
Different levels of the same channel
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To deliver real value to marketers, marketing information must _________.
Answer
Correct Answer:
Be quantitative.
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The sba's __________ program provides export-financing opportunities for small businesses.
Answer
Correct Answer:
Export Express loan.
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The pacific alliance has removed tariffs on _____ of members' merchandise trade.
Answer
Correct Answer:
90%
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The logical interpretation of facts in a report is called a(n) __________.
Answer
Correct Answer:
Conclusion
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The key to persuading customers to buy your products is delivering _____.
Answer
Correct Answer:
Value
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The global product strategy a firm chooses depends on the needs of its ___________.
Answer
Correct Answer:
Target market.
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Social media monitoring, in-depth interviews, and focus groups are all __________ research methods.
Answer
Correct Answer:
Quantitative
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People with radical view toward fdi argue that _____ is an instrument of imperialist domination.
Answer
Correct Answer:
A multinational enterprise
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One factor that makes management contracting an attractive entry strategy is that __________.
Answer
Correct Answer:
It yields immediate income
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In the communications model, a(n) _________________ will try to capture the customer's attention.
Answer
Correct Answer:
The sender
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In the _____ marketplace model, the reverse auction is typically used.
Answer
Correct Answer:
Buy-side marketplace.
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In earlier years, leveraged buyouts became synonymous with the ____ lbo.
Answer
Correct Answer:
Bust-up
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In a(n) ______ arrangement, one partner in a jv assumes primary responsibility for running it.
Answer
Correct Answer:
Assigned
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In a(n) _____ situation, a purchaser wants some change in the original good or service.
Answer
Correct Answer:
Modified rebuy
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Ebay uses a _____ auction. forward static reverse simple
Answer
Correct Answer:
Physical
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Data gathered from trade journals, the census bureau and specialized research firms is _____ data.
Answer
Correct Answer:
Secondary.
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Continental european countries tend to share religious traditions with ____.
Answer
Correct Answer:
Their former colonies.
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Companies that are _____ take a middle ground between being prospectors and defenders.
Answer
Correct Answer:
Analyzer
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An expatriate is someone who ____.
Answer
Correct Answer:
Lives and works outside of his or her own country
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According to hall's approach, ____ countries tend to be higher context than ______ countries.
Answer
Correct Answer:
South European; North European
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A(n) __________ is a small group of people brought together for an intensive discussion of a topic.
Answer
Correct Answer:
Focus group
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________ allow a firm to rapidly build its presence in the target foreign market.
Answer
Correct Answer:
Joint ventures.
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______ is a government's seizure of a domestic or foreign company's assets.
Answer
Correct Answer:
Expropriation
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The __________ can be used to inform prospective buyers about the benefits of the product.
Answer
Correct Answer:
Promotional mix
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The _____ process determines the content, look, and feel of product advertisements.
Answer
Correct Answer:
Target marketing
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The _____ formulates an idea, encodes it as a message, and sends it to another party.
Answer
Correct Answer:
Source
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Staples has expanded its __________ efforts to sell to companies such as wells fargo or ibm.
Answer
Correct Answer:
Business-to-business
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The main drawback of a multinational strategy is that it does not allow a company to ________.
Answer
Correct Answer:
Exploit scale economies in product development or marketing
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In a _____, people use communication primarily to exchange facts and information.
Answer
Correct Answer:
Low-context culture
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Globalization is the trend ___.
Answer
Correct Answer:
Of the world economy toward becoming a more interdependent system
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All of the following are types of foreign direct investment (fdi) except _____.
Answer
Correct Answer:
A foreign company buys stock in a firm in an LDC and helps the company build a new plant
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Today, many developed countries are experiencing __________ population growth.
Answer
Correct Answer:
Zero or negative
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While designating an exchange rate, the numerator indicates the ________.
Answer
Correct Answer:
Quoted currency
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Tops burger, based out of texas, has locations in 25 countries. tops is a ____.
Answer
Correct Answer:
Multinational corporation
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Tops burger, a _____________ based in amarillo, texas, has restaurants in 25 countries.
Answer
Correct Answer:
Multinational corporation
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The four types of subcultures are ____________, ethnic, generational, and gender subcultures.
Answer
Correct Answer:
Occupational
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The biggest advantage of an export management company is usually its ________.
Answer
Correct Answer:
Knowledge of the target market's cultural, political, legal, and economic conditions
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An ethnocentric attitude stems from ________.
Answer
Correct Answer:
Parochialism.
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After the enron scandal, the _______ was passed. it ______ and_____ accounting requirements.
Answer
Correct Answer:
Sarbanes-Oxley Act; increased and strengthened
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According to the watchdog group public citizen, nafta is responsible for ____.
Answer
Correct Answer:
The loss of 845,000 U.S. jobs
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A ____ is a nontax method of increasing the cost or reducing the volume of imported goods.
Answer
Correct Answer:
Nontariff barriers
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Multidomestic corporations reflect the ________.
Answer
Correct Answer:
Polycentric attitude
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Industrial products are also referred to as __________ products.
Answer
Correct Answer:
Business
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Home nations discourage foreign direct investment outflows because it ________.
Answer
Correct Answer:
Replaces jobs in the home nation
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Globalization tends to foster two important values, tolerance and ________.
Answer
Correct Answer:
Diversity
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Firms with a geocentric predisposition have a _____ culture.
Answer
Correct Answer:
Global.
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Expatriate failure, defined in broad terms, refers to the ________.
Answer
Correct Answer:
Poor expatriate selection procedures of the MNE
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Compared to standardized global marketing, adapted global marketing ________.
Answer
Correct Answer:
Basically uses the same marketing strategy approach worldwide.
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Both product development strategies and diversification strategies involve ________.
Answer
Correct Answer:
Current products developing a new product
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An offset agreement differs from a counterpurchase agreement in that an offset agreement ________.
Answer
Correct Answer:
Fails to specify the type of product that must be purchased
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Only speaking one language is one sign that a nation suffers from ________.
Answer
Correct Answer:
Parochialism
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In-store demonstrations, samples, coupons, contests, and sweepstakes are examples of _____ devices.
Answer
Correct Answer:
Sales promotions
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The _____________ loop allows the receiver to communicate with the sender in the imc process
Answer
Correct Answer:
Feedback
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Companies involved in more than one line of business must first formulate a ________ strategy.
Answer
Correct Answer:
Corporate-level
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According to albert bandura, the most important source of increasing self-efficacy is ________.
Answer
Correct Answer:
Enactive mastery
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All of the following are international corporate-level strategies except the ____ strategy.
Answer
Correct Answer:
Universal
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When a firm is considering going global, the __________ step is deciding which market(s) to enter.
Answer
Correct Answer:
Second
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Two major public policy and ethics issues in marketing research are ________.
Answer
Correct Answer:
Intrusions on consumer privacy and the misuse of research findings
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The process of forecasting both a company's human resource needs and its supply is called ________.
Answer
Correct Answer:
Human resource planning
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International strategies are an example of ________ strategies.
Answer
Correct Answer:
All of the above
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International is management is challenging due to _______.
Answer
Correct Answer:
All of the above
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In managing their international marketing activities, most companies first ________.
Answer
Correct Answer:
Organize an export department
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Hofstede's research has shown that there are ____.
Answer
Correct Answer:
Five consistent dimensions of cultural differences across countries
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Global products are most commonly seen in industries where there is ________.
Answer
Correct Answer:
Significant price competition
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Geert hofstede's cultural dimensions concept focuses on five dimensions of __________ in a country.
Answer
Correct Answer:
Underlying values
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Employees from a culture that is characterized by power respect _______.
Answer
Correct Answer:
Would expect their superiors to make decisions with little input from employees
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Companies that think _____ have a competitive edge.
Answer
Correct Answer:
Globally
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Centralized global product responsibility implies that ________.
Answer
Correct Answer:
A single manager at the headquarters is responsible for a specific product around the world
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According to the textbook, the key to effective merchandise and character licensing is ________.
Answer
Correct Answer:
Resist the temptation to license a trademark too widely
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According to the globe project research, _____ was ranked first on power distance.
Answer
Correct Answer:
Southern Asia
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A(n) ________ outlines a firm's ultimate goal and its guiding values in broad terms.
Answer
Correct Answer:
Vision
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A(n) _____ is a global intermediary who brings the buyer and seller together.
Answer
Correct Answer:
Export broker
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A typical industry analysis includes the ________.
Answer
Correct Answer:
Structure of the wholesale and retail distribution networks
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A strategy that focuses on lowering operating costs is referred to as a ________ strategy.
Answer
Correct Answer:
Cost leadership
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A strategy for reaching a global market is _____.
Answer
Correct Answer:
All of the above
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A product's ________ is the way the product is defined by consumers on important attributes.
Answer
Correct Answer:
Position
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A product's _____ is most likely to influence the purchase decision of the consumers.
Answer
Correct Answer:
Quality
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A manager with a ______ can perceive and respond to many different perspectives at the same time.
Answer
Correct Answer:
Global mind-set
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A growth strategy is designed to ________.
Answer
Correct Answer:
Increase the scale or scope of a corporation's operations
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A firm would benefit from a production orientation when _____.
Answer
Correct Answer:
It produces exactly what the market wants
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A company is doomed to failure in a foreign country if it _____.
Answer
Correct Answer:
Does not understand the foreign country's culture
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_________ offer(s) few market opportunities.
Answer
Correct Answer:
Subsistence economies.
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________ means marketing a product in a foreign market without making any changes to the product.
Answer
Correct Answer:
Straight extension
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________ cannot indicate how individuals feel about a company or its product.
Answer
Correct Answer:
Industry data
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_____ is(are) included in an organization's task environment.
Answer
Correct Answer:
Suppliers
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According to relativists ________.
Answer
Correct Answer:
Ethical truths differ from group to group
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In a service-oriented organizational culture ________ are at the top of the organization.
Answer
Correct Answer:
Customers
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By definition, a(n) ____ satisfies consumer wants and needs.
Answer
Correct Answer:
Product
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A(n) _____ limits commerce with a country.
Answer
Correct Answer:
Sanction
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A company's purpose statement _____.
Answer
Correct Answer:
Is enduring and inspirational
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Drug cravings become heightened ___________
Answer
Correct Answer:
Whenever the user is exposed to any situation that triggers a memory of the drug use.
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In the case of ________ exporting, sellers handle their own exports.
Answer
Correct Answer:
Direct
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Convergence of lifestyles worldwide makes it ______ for companies to _______.
Answer
Correct Answer:
Easier; treat the world as a single market
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Pressures for local responsiveness may make it difficult to ______________________________.
Answer
Correct Answer:
Leverage skills and products associated with a firms core competencies from one country to another
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When a company chooses to divest a particular strategic business unit, it ________.
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Sells off or phases out the strategic business unit
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The main benefit of a multidomestic strategy is that it ________.
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Responds quickly and effectively to emerging buyer preferences
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The difference between preapproach and approach is that, approach involves ________.
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Meeting the buyer and getting the relationship off to a good start
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An example of an "essential benefit" of a plane ticket is _______.
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Getting a person from one place to another
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_____ has long been considered the most effective nontariff barrier to the japanese market.
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The Japanese distribution structure
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In general, the end goal of all _____ is to reduce the impact of price competition or eliminate it.
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Administered pricing activities
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All of the following are cost savings enjoyed by shoppers online except ________.
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Shipping costs are reduced
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The level of market development roughly parallels the stages of _____.
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Economic development
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In the context of controlling middlemen, parallel importing is also known as _____.
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Secondary wholesaling
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In _____ decision making, participation by middle management tends to be deemphasized.
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Top-level management
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Business customs in which an outsider must not participate are called _____.
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Exclusives
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A culture with a low _____ score is likely to reflect more egalitarian views.
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Power Distance Index
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In advertising, puffery refers to ________.
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Innocent exaggeration for effect
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Home-country middlemen are also known as _____ middlemen.
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Domestic
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An important advantage of polycentric staffing is that it ________.
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Eliminates the high cost of relocating expatriate managers and their families
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_____ is a controllable element in both domestic and international marketing environments.
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Price of products
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According to value-chain analysis, inbound and outbound logistics are considered as ________.
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Primary activities
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________ refers to the number of intermediaries between producer and buyer.
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Channel length
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Making popsicles _____________the entropy of the system.
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Decreases
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Making modifications to packaging or brand names involves the ____ component of the marketing mix.
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Product
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In the bcg growth-share matrix, question marks refer to products or businesses with a ________.
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Low market share in a market with high growth prospects
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A(n) ________ refers to a jv among companies in different countries.
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International joint venture
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__________ decides on trade disputes between members across the world and issues binding decisions.
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The WTO
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_____ is the most visible as well as the most culture bound of a firm's marketing functions.
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Promotion
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____ is an open-platform mobile operating system.
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Android
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The simplest way to enter a foreign market is through ________.
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Exporting
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The process of sending messages about products to target markets is called ________.
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Marketing communication
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The process of grouping jobs into logical units within the organization is known as _______.
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Departmentalization
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____ is an example of outsourcing.
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Hiring a graphic design company in India to create your product's packaging
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The itu's forerunner was the __________
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Tim Berners-Lee
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Teletoys' organizational structure can best be referred to as a(n) ________ structure.
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International area
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Parochialism is a tendency to ________.
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View the world solely through one's own eyes and perspectives
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Melamark's advisor on global affairs is concerned that ________ carries too much risk.
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Setting up a foreign subsidiary
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Judeo-christian ethics include all of the following except ________.
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Accepting that there is no universal moral truth
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______ has a larger gdp, but ______'s economy and exports are growing faster.
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Mercosur; the PA
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