1. Effective service recovery entails all of the following except _______.
Answer
Correct Answer:
Estimating the damage.
Note: This Question is unanswered, help us to find answer for this one
2. During the early market growth of many countries, the first large open market was _____.
Answer
Correct Answer:
China
Note: This Question is unanswered, help us to find answer for this one
3. A book about the lives of women pioneers in the old west is a form of _____ history.
Answer
Correct Answer:
Gendered
Note: This Question is unanswered, help us to find answer for this one
4. _____ is derived from roman law and is found in germany, japan, france, and non-marxist countries.
Answer
Correct Answer:
Code Law
Note: This Question is unanswered, help us to find answer for this one
5. The united states' acquisition of the panama canal zone best exemplifies the _____.
Answer
Correct Answer:
Roosevelt Corollary
Note: This Question is unanswered, help us to find answer for this one
6. Restrictions on the convertibility of a currency into other currencies are referred to as ________.
Answer
Correct Answer:
Currency controls
Note: This Question is unanswered, help us to find answer for this one
7. Currencies that are freely tradable are called ________.
Answer
Correct Answer:
Hard currencies
Note: This Question is unanswered, help us to find answer for this one
8. There are _______ steps to the market screening process covered in the text.
Answer
Correct Answer:
A variable number
Note: This Question is unanswered, help us to find answer for this one
9. The main purpose for establishing regional trade agreements such as nafta and apec is to ________.
Answer
Correct Answer:
Foster trade and boost cross-border investment
Note: This Question is unanswered, help us to find answer for this one
10. When war broke out between honduras and el salvador, the _____ trade pact collapsed.
Answer
Correct Answer:
Central American Common Market
Note: This Question is unanswered, help us to find answer for this one
11. Three long-term eu members, great britain, ________, and sweden, have not adopted the euro.
Answer
Correct Answer:
Denmark
Note: This Question is unanswered, help us to find answer for this one
12. The world's three most important financial centers are ________.
Answer
Correct Answer:
Tokyo, London, and New York
Note: This Question is unanswered, help us to find answer for this one
13. The strategy that beanstalk would most likely want to follow is called a ________ strategy.
Answer
Correct Answer:
Multinational
Note: This Question is unanswered, help us to find answer for this one
14. The major disadvantage of a geocentric staffing policy is its potential for ________.
Answer
Correct Answer:
Being costly due to high salaries and moving costs of managers
Note: This Question is unanswered, help us to find answer for this one
15. The ________ is primarily a consultative rather than legislative body.
Answer
Correct Answer:
The European Parliament
Note: This Question is unanswered, help us to find answer for this one
16. In a market economy, the patterns of resource allocation are most directly influenced by ________.
Answer
Correct Answer:
Consumers who
Note: This Question is unanswered, help us to find answer for this one
17. If demand for the dollar is low, the price of the dollar is most likely to ________.
Answer
Correct Answer:
Fall
Note: This Question is unanswered, help us to find answer for this one
18. Guanxi, in the chinese business context, means ________.
Answer
Correct Answer:
Personal relationships
Note: This Question is unanswered, help us to find answer for this one
19. Government trade promotion agencies ________.
Answer
Correct Answer:
Advertise in other countries to promote the nation's exports
Note: This Question is unanswered, help us to find answer for this one
20. Globalization of markets results in markets becoming _____.
Answer
Correct Answer:
Less diverse
Note: This Question is unanswered, help us to find answer for this one
21. French laws limit the use of english in product packaging and store front signs to ________.
Answer
Correct Answer:
Stem the English invasion and preserve the national culture
Note: This Question is unanswered, help us to find answer for this one
22. Companies that sell global products can standardize certain market activities in order to ________.
Answer
Correct Answer:
Reduce marketing costs
Note: This Question is unanswered, help us to find answer for this one
23. Budgets and capital spending are the most important _____ in subunits within multinational firms.
Answer
Correct Answer:
Bureaucratic controls
Note: This Question is unanswered, help us to find answer for this one
24. British pounds of a british trading company that are deposited in a u.s. bank are called ________.
Answer
Correct Answer:
Europounds
Note: This Question is unanswered, help us to find answer for this one
25. Because the yen is viewed as a ______ currency, japans exports have _____.
Answer
Correct Answer:
Safe-haven; fallen
Note: This Question is unanswered, help us to find answer for this one
26. Another name for diagnostic software tools is ____.
Answer
Correct Answer:
Utility software
Note: This Question is unanswered, help us to find answer for this one
27. An exchange rate of 117.87/$ indicates ________.
Answer
Correct Answer:
That 117.87 yen buys one dollar
Note: This Question is unanswered, help us to find answer for this one
28. According to adam smith, a nation should concentrate on producing the goods in which it ________.
Answer
Correct Answer:
Has an absolute advantage in producing the product
Note: This Question is unanswered, help us to find answer for this one
29. A support agent should aim to use language that is ____ the language the user uses.
Answer
Correct Answer:
Slightly below
Note: This Question is unanswered, help us to find answer for this one
30. A folk custom can be defined as ________.
Answer
Correct Answer:
Behavior, often dating back several generations, that is practiced by a homogeneous group of people
Note: This Question is unanswered, help us to find answer for this one
31. ________ tend to occupy the highest social layer in industrialized countries.
Answer
Correct Answer:
Business leaders
Note: This Question is unanswered, help us to find answer for this one
32. ________ appeals to companies because it lowers the amount of taxes the companies must pay.
Answer
Correct Answer:
Debt
Note: This Question is unanswered, help us to find answer for this one
33. Who is the owner of Twitter
Answer
Correct Answer:
Elon Musk
Note: This Question is unanswered, help us to find answer for this one
34. If voip traffic needs to traverse through a wan with congestion, you need ___________.
Answer
Correct Answer:
Quality of service (QoS)
Note: This Question is unanswered, help us to find answer for this one
35. The internet protocol suite consists of the internet protocol and _____.
Answer
Correct Answer:
Transmission Control Protocol
Note: This Question is unanswered, help us to find answer for this one
36. Ngos include organizations such as __________.
Answer
Correct Answer:
Greenpeace and the International Olympic Committee
Note: This Question is unanswered, help us to find answer for this one
37. A direct sales force may be required in a foreign country particularly for _____.
Answer
Correct Answer:
Big ticket industrial products
Note: This Question is unanswered, help us to find answer for this one
38. _________________ measures consumers' sensitivity to price changes.
Answer
Correct Answer:
Price elasticity of demand
Note: This Question is unanswered, help us to find answer for this one
39. A general term for a middleman that actually buys and then resells goods is a _____.
Answer
Correct Answer:
Retailer
Note: This Question is unanswered, help us to find answer for this one
40. A differentiated targeting strategy is a strategy that __________.
Answer
Correct Answer:
Develops one or more products for each of several distinct customer groups and makes sure these offerings are kept separate in the marketplace
Note: This Question is unanswered, help us to find answer for this one
41. The __________ is usually the easiest form of business to start and end.
Answer
Correct Answer:
Sole proprietorship
Note: This Question is unanswered, help us to find answer for this one
42. Strategic planning for a large firm such as disney with several sbus probably occurs ________.
Answer
Correct Answer:
At both the overall corporate level and at the individual SBU level
Note: This Question is unanswered, help us to find answer for this one
43. Empty nesters tend to start dreaming of spending their greater discretionary income on ____.
Answer
Correct Answer:
Travel and hobbies.
Note: This Question is unanswered, help us to find answer for this one
44. The group of american consumers born after 1994 is often called ________.
Answer
Correct Answer:
Generation Z.
Note: This Question is unanswered, help us to find answer for this one
45. In retailing, a just-in-time delivery system is called a(n) _______ system.
Answer
Correct Answer:
Quick response (QR)
Note: This Question is unanswered, help us to find answer for this one
46. Geert hofstede's cultural dimensions concept focuses on six dimensions of __________ in a country.
Answer
Correct Answer:
Dress
Note: This Question is unanswered, help us to find answer for this one
47. Concentrated target marketing is often used by ________.
Answer
Correct Answer:
Start-up firms to enter a market as a focus player
Note: This Question is unanswered, help us to find answer for this one
48. Countertrading is ___ goods for goods.
Answer
Correct Answer:
Bartering
Note: This Question is unanswered, help us to find answer for this one
49. Advertising gifts not to exceed ___ are allowed to be given by an agent to a prospective client.
Answer
Correct Answer:
$25
Note: This Question is unanswered, help us to find answer for this one
50. Like personal selling, __________ often consists of interactive communication.
Answer
Correct Answer:
DIRECT MARKETING
Note: This Question is unanswered, help us to find answer for this one
51. In the imc communication process, the __________ is the medium that carries the message.
Answer
Correct Answer:
Feedback loop.
Note: This Question is unanswered, help us to find answer for this one
52. Using a push strategy, a firm directs its promotional efforts toward __________.
Answer
Correct Answer:
Channel members
Note: This Question is unanswered, help us to find answer for this one
53. The first step in executing the promotion program is to __________.
Answer
Correct Answer:
Pretest the promotion
Note: This Question is unanswered, help us to find answer for this one
54. Product placements in television programs and movies are examples of ________.
Answer
Correct Answer:
Branded entertainment
Note: This Question is unanswered, help us to find answer for this one
55. Priceline.com sells its services through __________.
Answer
Correct Answer:
Mass marketing.
Note: This Question is unanswered, help us to find answer for this one
56. Personal selling to marketing channel members indicates a _____.
Answer
Correct Answer:
Push strategy
Note: This Question is unanswered, help us to find answer for this one
57. One framework for designing an effective message is the aida model. in the aida model __________.
Answer
Correct Answer:
Attention leads to interest, which hopefully leads to desire and then action
Note: This Question is unanswered, help us to find answer for this one
58. One drawback to viral marketing is that __________.
Answer
Correct Answer:
Marketers cannot control where users pass along the message
Note: This Question is unanswered, help us to find answer for this one
59. Mystarbucksidea.com is an example of a ____ site.
Answer
Correct Answer:
Crowdsourcing
Note: This Question is unanswered, help us to find answer for this one
60. Manufacturers of furniture, clothing, and consumer electronics generally use _____ distribution.
Answer
Correct Answer:
Selective
Note: This Question is unanswered, help us to find answer for this one
61. David fincher?s house of cards is known especially for being ________.
Answer
Correct Answer:
Hollywood's top stylists for TV
Note: This Question is unanswered, help us to find answer for this one
62. Blue ginger multi-grain blue rice chips are in the _________ stage of the product life cycle.
Answer
Correct Answer:
Introduction
Note: This Question is unanswered, help us to find answer for this one
63. Advertising, sales promotion, public relations, and buzz building activities are all ________.
Answer
Correct Answer:
Direct marketing
Note: This Question is unanswered, help us to find answer for this one
64. Advertising is used mostly by ________.
Answer
Correct Answer:
Governments.
Note: This Question is unanswered, help us to find answer for this one
65. Advertisers use the _____ media scheduling pattern for products consumers purchase regularly.
Answer
Correct Answer:
Continuous
Note: This Question is unanswered, help us to find answer for this one
66. According to the price equation, final price equals list price minus __________ plus extra fees.
Answer
Correct Answer:
Incentives and allowances
Note: This Question is unanswered, help us to find answer for this one
67. With a median age of 36.3 years, ________ is one of the most rapidly aging countries in the world.
Answer
Correct Answer:
China
Note: This Question is unanswered, help us to find answer for this one
68. With _____, consumers receive email reminders and then pay their bills at the company website.
Answer
Correct Answer:
Biller-direct
Note: This Question is unanswered, help us to find answer for this one
69. Vertical conflicts in distribution channels are conflicts that occur between ________.
Answer
Correct Answer:
Different levels of the same channel
Note: This Question is unanswered, help us to find answer for this one
70. To deliver real value to marketers, marketing information must _________.
Answer
Correct Answer:
Be quantitative.
Note: This Question is unanswered, help us to find answer for this one
71. The sba's __________ program provides export-financing opportunities for small businesses.
Answer
Correct Answer:
Export Express loan.
Note: This Question is unanswered, help us to find answer for this one
72. The pacific alliance has removed tariffs on _____ of members' merchandise trade.
Answer
Correct Answer:
90%
Note: This Question is unanswered, help us to find answer for this one
73. The logical interpretation of facts in a report is called a(n) __________.
Answer
Correct Answer:
Conclusion
Note: This Question is unanswered, help us to find answer for this one
74. The key to persuading customers to buy your products is delivering _____.
Answer
Correct Answer:
Value
Note: This Question is unanswered, help us to find answer for this one
75. The global product strategy a firm chooses depends on the needs of its ___________.
Answer
Correct Answer:
Target market.
Note: This Question is unanswered, help us to find answer for this one
76. Social media monitoring, in-depth interviews, and focus groups are all __________ research methods.
Answer
Correct Answer:
Quantitative
Note: This Question is unanswered, help us to find answer for this one
77. People with radical view toward fdi argue that _____ is an instrument of imperialist domination.
Answer
Correct Answer:
A multinational enterprise
Note: This Question is unanswered, help us to find answer for this one
78. One factor that makes management contracting an attractive entry strategy is that __________.
Answer
Correct Answer:
It yields immediate income
Note: This Question is unanswered, help us to find answer for this one
79. In the communications model, a(n) _________________ will try to capture the customer's attention.
Answer
Correct Answer:
The sender
Note: This Question is unanswered, help us to find answer for this one
80. In the _____ marketplace model, the reverse auction is typically used.
Answer
Correct Answer:
Buy-side marketplace.
Note: This Question is unanswered, help us to find answer for this one
81. In earlier years, leveraged buyouts became synonymous with the ____ lbo.
Answer
Correct Answer:
Bust-up
Note: This Question is unanswered, help us to find answer for this one
82. In a(n) ______ arrangement, one partner in a jv assumes primary responsibility for running it.
Answer
Correct Answer:
Assigned
Note: This Question is unanswered, help us to find answer for this one
83. In a(n) _____ situation, a purchaser wants some change in the original good or service.
Answer
Correct Answer:
Modified rebuy
Note: This Question is unanswered, help us to find answer for this one
84. Ebay uses a _____ auction. forward static reverse simple
Answer
Correct Answer:
Physical
Note: This Question is unanswered, help us to find answer for this one
85. Data gathered from trade journals, the census bureau and specialized research firms is _____ data.
Answer
Correct Answer:
Secondary.
Note: This Question is unanswered, help us to find answer for this one
86. Continental european countries tend to share religious traditions with ____.
Answer
Correct Answer:
Their former colonies.
Note: This Question is unanswered, help us to find answer for this one
87. Companies that are _____ take a middle ground between being prospectors and defenders.
Answer
Correct Answer:
Analyzer
Note: This Question is unanswered, help us to find answer for this one
88. An expatriate is someone who ____.
Answer
Correct Answer:
Lives and works outside of his or her own country
Note: This Question is unanswered, help us to find answer for this one
89. According to hall's approach, ____ countries tend to be higher context than ______ countries.
Answer
Correct Answer:
South European; North European
Note: This Question is unanswered, help us to find answer for this one
90. A(n) __________ is a small group of people brought together for an intensive discussion of a topic.
Answer
Correct Answer:
Focus group
Note: This Question is unanswered, help us to find answer for this one
91. ________ allow a firm to rapidly build its presence in the target foreign market.
Answer
Correct Answer:
Joint ventures.
Note: This Question is unanswered, help us to find answer for this one
92. ______ is a government's seizure of a domestic or foreign company's assets.
Answer
Correct Answer:
Expropriation
Note: This Question is unanswered, help us to find answer for this one
93. The __________ can be used to inform prospective buyers about the benefits of the product.
Answer
Correct Answer:
Promotional mix
Note: This Question is unanswered, help us to find answer for this one
94. The _____ process determines the content, look, and feel of product advertisements.
Answer
Correct Answer:
Target marketing
Note: This Question is unanswered, help us to find answer for this one
95. The _____ formulates an idea, encodes it as a message, and sends it to another party.
Answer
Correct Answer:
Source
Note: This Question is unanswered, help us to find answer for this one
96. Staples has expanded its __________ efforts to sell to companies such as wells fargo or ibm.
Answer
Correct Answer:
Business-to-business
Note: This Question is unanswered, help us to find answer for this one
97. The main drawback of a multinational strategy is that it does not allow a company to ________.
Answer
Correct Answer:
Exploit scale economies in product development or marketing
Note: This Question is unanswered, help us to find answer for this one
98. In a _____, people use communication primarily to exchange facts and information.
Answer
Correct Answer:
Low-context culture
Note: This Question is unanswered, help us to find answer for this one
99. Globalization is the trend ___.
Answer
Correct Answer:
Of the world economy toward becoming a more interdependent system
Note: This Question is unanswered, help us to find answer for this one
100. All of the following are types of foreign direct investment (fdi) except _____.
Answer
Correct Answer:
A foreign company buys stock in a firm in an LDC and helps the company build a new plant
Note: This Question is unanswered, help us to find answer for this one
101. Today, many developed countries are experiencing __________ population growth.
Answer
Correct Answer:
Zero or negative
Note: This Question is unanswered, help us to find answer for this one
102. While designating an exchange rate, the numerator indicates the ________.
Answer
Correct Answer:
Quoted currency
Note: This Question is unanswered, help us to find answer for this one
103. Tops burger, based out of texas, has locations in 25 countries. tops is a ____.
Answer
Correct Answer:
Multinational corporation
Note: This Question is unanswered, help us to find answer for this one
104. Tops burger, a _____________ based in amarillo, texas, has restaurants in 25 countries.
Answer
Correct Answer:
Multinational corporation
Note: This Question is unanswered, help us to find answer for this one
105. The four types of subcultures are ____________, ethnic, generational, and gender subcultures.
Answer
Correct Answer:
Occupational
Note: This Question is unanswered, help us to find answer for this one
106. The biggest advantage of an export management company is usually its ________.
Answer
Correct Answer:
Knowledge of the target market's cultural, political, legal, and economic conditions
Note: This Question is unanswered, help us to find answer for this one
107. An ethnocentric attitude stems from ________.
Answer
Correct Answer:
Parochialism.
Note: This Question is unanswered, help us to find answer for this one
108. After the enron scandal, the _______ was passed. it ______ and_____ accounting requirements.
Answer
Correct Answer:
Sarbanes-Oxley Act; increased and strengthened
Note: This Question is unanswered, help us to find answer for this one
109. According to the watchdog group public citizen, nafta is responsible for ____.
Answer
Correct Answer:
The loss of 845,000 U.S. jobs
Note: This Question is unanswered, help us to find answer for this one
110. A ____ is a nontax method of increasing the cost or reducing the volume of imported goods.
Answer
Correct Answer:
Nontariff barriers
Note: This Question is unanswered, help us to find answer for this one
111. Multidomestic corporations reflect the ________.
Answer
Correct Answer:
Polycentric attitude
Note: This Question is unanswered, help us to find answer for this one
112. Industrial products are also referred to as __________ products.
Answer
Correct Answer:
Business
Note: This Question is unanswered, help us to find answer for this one
113. Home nations discourage foreign direct investment outflows because it ________.
Answer
Correct Answer:
Replaces jobs in the home nation
Note: This Question is unanswered, help us to find answer for this one
114. Globalization tends to foster two important values, tolerance and ________.
Answer
Correct Answer:
Diversity
Note: This Question is unanswered, help us to find answer for this one
115. Firms with a geocentric predisposition have a _____ culture.
Answer
Correct Answer:
Global.
Note: This Question is unanswered, help us to find answer for this one
116. Expatriate failure, defined in broad terms, refers to the ________.
Answer
Correct Answer:
Poor expatriate selection procedures of the MNE
Note: This Question is unanswered, help us to find answer for this one
117. Compared to standardized global marketing, adapted global marketing ________.
Answer
Correct Answer:
Basically uses the same marketing strategy approach worldwide.
Note: This Question is unanswered, help us to find answer for this one
118. Both product development strategies and diversification strategies involve ________.
Answer
Correct Answer:
Current products developing a new product
Note: This Question is unanswered, help us to find answer for this one
119. An offset agreement differs from a counterpurchase agreement in that an offset agreement ________.
Answer
Correct Answer:
Fails to specify the type of product that must be purchased
Note: This Question is unanswered, help us to find answer for this one
120. Only speaking one language is one sign that a nation suffers from ________.
Answer
Correct Answer:
Parochialism
Note: This Question is unanswered, help us to find answer for this one
121. In-store demonstrations, samples, coupons, contests, and sweepstakes are examples of _____ devices.
Answer
Correct Answer:
Sales promotions
Note: This Question is unanswered, help us to find answer for this one
122. The _____________ loop allows the receiver to communicate with the sender in the imc process
Answer
Correct Answer:
Feedback
Note: This Question is unanswered, help us to find answer for this one
123. Companies involved in more than one line of business must first formulate a ________ strategy.
Answer
Correct Answer:
Corporate-level
Note: This Question is unanswered, help us to find answer for this one
124. According to albert bandura, the most important source of increasing self-efficacy is ________.
Answer
Correct Answer:
Enactive mastery
Note: This Question is unanswered, help us to find answer for this one
125. All of the following are international corporate-level strategies except the ____ strategy.
Answer
Correct Answer:
Universal
Note: This Question is unanswered, help us to find answer for this one
126. When a firm is considering going global, the __________ step is deciding which market(s) to enter.
Answer
Correct Answer:
Second
Note: This Question is unanswered, help us to find answer for this one
127. Two major public policy and ethics issues in marketing research are ________.
Answer
Correct Answer:
Intrusions on consumer privacy and the misuse of research findings
Note: This Question is unanswered, help us to find answer for this one
128. The process of forecasting both a company's human resource needs and its supply is called ________.
Answer
Correct Answer:
Human resource planning
Note: This Question is unanswered, help us to find answer for this one
129. International strategies are an example of ________ strategies.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
130. International is management is challenging due to _______.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
131. In managing their international marketing activities, most companies first ________.
Answer
Correct Answer:
Organize an export department
Note: This Question is unanswered, help us to find answer for this one
132. Hofstede's research has shown that there are ____.
Answer
Correct Answer:
Five consistent dimensions of cultural differences across countries
Note: This Question is unanswered, help us to find answer for this one
133. Global products are most commonly seen in industries where there is ________.
Answer
Correct Answer:
Significant price competition
Note: This Question is unanswered, help us to find answer for this one
134. Geert hofstede's cultural dimensions concept focuses on five dimensions of __________ in a country.
Answer
Correct Answer:
Underlying values
Note: This Question is unanswered, help us to find answer for this one
135. Employees from a culture that is characterized by power respect _______.
Answer
Correct Answer:
Would expect their superiors to make decisions with little input from employees
Note: This Question is unanswered, help us to find answer for this one
136. Companies that think _____ have a competitive edge.
Answer
Correct Answer:
Globally
Note: This Question is unanswered, help us to find answer for this one
137. Centralized global product responsibility implies that ________.
Answer
Correct Answer:
A single manager at the headquarters is responsible for a specific product around the world
Note: This Question is unanswered, help us to find answer for this one
138. According to the textbook, the key to effective merchandise and character licensing is ________.
Answer
Correct Answer:
Resist the temptation to license a trademark too widely
Note: This Question is unanswered, help us to find answer for this one
139. According to the globe project research, _____ was ranked first on power distance.
Answer
Correct Answer:
Southern Asia
Note: This Question is unanswered, help us to find answer for this one
140. A(n) ________ outlines a firm's ultimate goal and its guiding values in broad terms.
Answer
Correct Answer:
Vision
Note: This Question is unanswered, help us to find answer for this one
141. A(n) _____ is a global intermediary who brings the buyer and seller together.
Answer
Correct Answer:
Export broker
Note: This Question is unanswered, help us to find answer for this one
142. A typical industry analysis includes the ________.
Answer
Correct Answer:
Structure of the wholesale and retail distribution networks
Note: This Question is unanswered, help us to find answer for this one
143. A strategy that focuses on lowering operating costs is referred to as a ________ strategy.
Answer
Correct Answer:
Cost leadership
Note: This Question is unanswered, help us to find answer for this one
144. A strategy for reaching a global market is _____.
Answer
Correct Answer:
All of the above
Note: This Question is unanswered, help us to find answer for this one
145. A product's ________ is the way the product is defined by consumers on important attributes.
Answer
Correct Answer:
Position
Note: This Question is unanswered, help us to find answer for this one
146. A product's _____ is most likely to influence the purchase decision of the consumers.
Answer
Correct Answer:
Quality
Note: This Question is unanswered, help us to find answer for this one
147. A manager with a ______ can perceive and respond to many different perspectives at the same time.
Answer
Correct Answer:
Global mind-set
Note: This Question is unanswered, help us to find answer for this one
148. A growth strategy is designed to ________.
Answer
Correct Answer:
Increase the scale or scope of a corporation's operations
Note: This Question is unanswered, help us to find answer for this one
149. A firm would benefit from a production orientation when _____.
Answer
Correct Answer:
It produces exactly what the market wants
Note: This Question is unanswered, help us to find answer for this one
150. A company is doomed to failure in a foreign country if it _____.
Answer
Correct Answer:
Does not understand the foreign country's culture
Note: This Question is unanswered, help us to find answer for this one
151. _________ offer(s) few market opportunities.
Answer
Correct Answer:
Subsistence economies.
Note: This Question is unanswered, help us to find answer for this one
152. ________ means marketing a product in a foreign market without making any changes to the product.
Answer
Correct Answer:
Straight extension
Note: This Question is unanswered, help us to find answer for this one
153. ________ cannot indicate how individuals feel about a company or its product.
Answer
Correct Answer:
Industry data
Note: This Question is unanswered, help us to find answer for this one
154. _____ is(are) included in an organization's task environment.
Answer
Correct Answer:
Suppliers
Note: This Question is unanswered, help us to find answer for this one
155. According to relativists ________.
Answer
Correct Answer:
Ethical truths differ from group to group
Note: This Question is unanswered, help us to find answer for this one
156. In a service-oriented organizational culture ________ are at the top of the organization.
Answer
Correct Answer:
Customers
Note: This Question is unanswered, help us to find answer for this one
157. By definition, a(n) ____ satisfies consumer wants and needs.
Answer
Correct Answer:
Product
Note: This Question is unanswered, help us to find answer for this one
158. A(n) _____ limits commerce with a country.
Answer
Correct Answer:
Sanction
Note: This Question is unanswered, help us to find answer for this one
159. A company's purpose statement _____.
Answer
Correct Answer:
Is enduring and inspirational
Note: This Question is unanswered, help us to find answer for this one
160. Drug cravings become heightened ___________
Answer
Correct Answer:
Whenever the user is exposed to any situation that triggers a memory of the drug use.
Note: This Question is unanswered, help us to find answer for this one
161. In the case of ________ exporting, sellers handle their own exports.
Answer
Correct Answer:
Direct
Note: This Question is unanswered, help us to find answer for this one
162. Convergence of lifestyles worldwide makes it ______ for companies to _______.
Answer
Correct Answer:
Easier; treat the world as a single market
Note: This Question is unanswered, help us to find answer for this one
163. Pressures for local responsiveness may make it difficult to ______________________________.
Answer
Correct Answer:
Leverage skills and products associated with a firms core competencies from one country to another
Note: This Question is unanswered, help us to find answer for this one
164. When a company chooses to divest a particular strategic business unit, it ________.
Answer
Correct Answer:
Sells off or phases out the strategic business unit
Note: This Question is unanswered, help us to find answer for this one
165. The main benefit of a multidomestic strategy is that it ________.
Answer
Correct Answer:
Responds quickly and effectively to emerging buyer preferences
Note: This Question is unanswered, help us to find answer for this one
166. The difference between preapproach and approach is that, approach involves ________.
Answer
Correct Answer:
Meeting the buyer and getting the relationship off to a good start
Note: This Question is unanswered, help us to find answer for this one
167. An example of an "essential benefit" of a plane ticket is _______.
Answer
Correct Answer:
Getting a person from one place to another
Note: This Question is unanswered, help us to find answer for this one
168. _____ has long been considered the most effective nontariff barrier to the japanese market.
Answer
Correct Answer:
The Japanese distribution structure
Note: This Question is unanswered, help us to find answer for this one
169. In general, the end goal of all _____ is to reduce the impact of price competition or eliminate it.
Answer
Correct Answer:
Administered pricing activities
Note: This Question is unanswered, help us to find answer for this one
170. All of the following are cost savings enjoyed by shoppers online except ________.
Answer
Correct Answer:
Shipping costs are reduced
Note: This Question is unanswered, help us to find answer for this one
171. The level of market development roughly parallels the stages of _____.
Answer
Correct Answer:
Economic development
Note: This Question is unanswered, help us to find answer for this one
172. In the context of controlling middlemen, parallel importing is also known as _____.
Answer
Correct Answer:
Secondary wholesaling
Note: This Question is unanswered, help us to find answer for this one
173. In _____ decision making, participation by middle management tends to be deemphasized.
Answer
Correct Answer:
Top-level management
Note: This Question is unanswered, help us to find answer for this one
174. Business customs in which an outsider must not participate are called _____.
Answer
Correct Answer:
Exclusives
Note: This Question is unanswered, help us to find answer for this one
175. A culture with a low _____ score is likely to reflect more egalitarian views.
Answer
Correct Answer:
Power Distance Index
Note: This Question is unanswered, help us to find answer for this one
176. In advertising, puffery refers to ________.
Answer
Correct Answer:
Innocent exaggeration for effect
Note: This Question is unanswered, help us to find answer for this one
177. Home-country middlemen are also known as _____ middlemen.
Answer
Correct Answer:
Domestic
Note: This Question is unanswered, help us to find answer for this one
178. An important advantage of polycentric staffing is that it ________.
Answer
Correct Answer:
Eliminates the high cost of relocating expatriate managers and their families
Note: This Question is unanswered, help us to find answer for this one
179. _____ is a controllable element in both domestic and international marketing environments.
Answer
Correct Answer:
Price of products
Note: This Question is unanswered, help us to find answer for this one
180. According to value-chain analysis, inbound and outbound logistics are considered as ________.
Answer
Correct Answer:
Primary activities
Note: This Question is unanswered, help us to find answer for this one
181. ________ refers to the number of intermediaries between producer and buyer.
Answer
Correct Answer:
Channel length
Note: This Question is unanswered, help us to find answer for this one
182. Making popsicles _____________the entropy of the system.
Answer
Correct Answer:
Decreases
Note: This Question is unanswered, help us to find answer for this one
183. Making modifications to packaging or brand names involves the ____ component of the marketing mix.
Answer
Correct Answer:
Product
Note: This Question is unanswered, help us to find answer for this one
184. In the bcg growth-share matrix, question marks refer to products or businesses with a ________.
Answer
Correct Answer:
Low market share in a market with high growth prospects
Note: This Question is unanswered, help us to find answer for this one
185. A(n) ________ refers to a jv among companies in different countries.
Answer
Correct Answer:
International joint venture
Note: This Question is unanswered, help us to find answer for this one
186. __________ decides on trade disputes between members across the world and issues binding decisions.
Answer
Correct Answer:
The WTO
Note: This Question is unanswered, help us to find answer for this one
187. _____ is the most visible as well as the most culture bound of a firm's marketing functions.
Answer
Correct Answer:
Promotion
Note: This Question is unanswered, help us to find answer for this one
188. ____ is an open-platform mobile operating system.
Answer
Correct Answer:
Android
Note: This Question is unanswered, help us to find answer for this one
189. The simplest way to enter a foreign market is through ________.
Answer
Correct Answer:
Exporting
Note: This Question is unanswered, help us to find answer for this one
190. The process of sending messages about products to target markets is called ________.
Answer
Correct Answer:
Marketing communication
Note: This Question is unanswered, help us to find answer for this one
191. The process of grouping jobs into logical units within the organization is known as _______.
Answer
Correct Answer:
Departmentalization
Note: This Question is unanswered, help us to find answer for this one
192. ____ is an example of outsourcing.
Answer
Correct Answer:
Hiring a graphic design company in India to create your product's packaging
Note: This Question is unanswered, help us to find answer for this one
193. The itu's forerunner was the __________
Answer
Correct Answer:
Tim Berners-Lee
Note: This Question is unanswered, help us to find answer for this one
194. Teletoys' organizational structure can best be referred to as a(n) ________ structure.
Answer
Correct Answer:
International area
Note: This Question is unanswered, help us to find answer for this one
195. Parochialism is a tendency to ________.
Answer
Correct Answer:
View the world solely through one's own eyes and perspectives
Note: This Question is unanswered, help us to find answer for this one
196. Melamark's advisor on global affairs is concerned that ________ carries too much risk.
Answer
Correct Answer:
Setting up a foreign subsidiary
Note: This Question is unanswered, help us to find answer for this one
197. Judeo-christian ethics include all of the following except ________.
Answer
Correct Answer:
Accepting that there is no universal moral truth
Note: This Question is unanswered, help us to find answer for this one
198. ______ has a larger gdp, but ______'s economy and exports are growing faster.
Answer
Correct Answer:
Mercosur; the PA
Note: This Question is unanswered, help us to find answer for this one
