Basic Social Sciences MCQ
1. Pacs are most likely to allocate their campaign contributions to __________.
Answer
Correct Answer:
Ongressional candidates
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2. Excess reserves are a bank's _____ reserves minus its _____ reserves.
Answer
Correct Answer:
Autual; desired
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3. Examples of physical capital are ______. examples of financial capital are ______.
Answer
Correct Answer:
Ovens used by Pizza Hut and lawn mowers used by Larry's Mowing; bonds issued by Wal-Mart and stocks issued by Boeing
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4. A(n) __________ is defined as any contact between a customer and a company.
Answer
Correct Answer:
Touch point.
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5. Ebay uses a _____ auction.
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6. Generation x is a group of consumers who __________.
Answer
Correct Answer:
Often have a cynical attitude toward marketing
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7. Companies involved in direct exporting typically rely on ________.
Answer
Correct Answer:
Distributors
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8. A starbucks franchise located inside a target store is called ______ franchising.
Answer
Correct Answer:
Piggyback
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9. A sole proprietor's income and expenses flow through ________.
Answer
Correct Answer:
His or her personal tax returns
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10. A recommendation from the ethical decision-making model is to consult an organizations ______.
Answer
Correct Answer:
Codes of conduct
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11. A pull rather than a push strategy is most likely preferable when ________.
Answer
Correct Answer:
There are few governmental restrictions on advertising
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12. A new business that sets up a(n) __________ from the start is saving itself time and grief later.
Answer
Correct Answer:
Good accounting system
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13. _____ would be most likely to help you develop a business plan.
Answer
Correct Answer:
The Small Business Administration
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14. _____ spend more time on social media sites than any users in any other country.
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15. All of the following are examples of mandatory bargaining items except ________.
Answer
Correct Answer:
Indemnity bonds
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16. All marketing mix decisions must have two characteristics: ____ and ____.
Answer
Correct Answer:
Consistency; reliability
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17. All contracts can be categorized as either ___________ or __________.
Answer
Correct Answer:
Bilateral or unilateral
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18. __________ are the most frequently used vehicles for mass media prevention efforts.
Answer
Correct Answer:
TV and radio
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19. As a rule of thumb, your piti costs shouldn't exceed ________ of your pretax monthly income.
Answer
Correct Answer:
28 percent
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20. Organizational structure depends on a variety of factors not including ________.
Answer
Correct Answer:
The locations of business operations
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21. The _________ pricing strategy maintains low prices and avoids the use of special sales.
Answer
Correct Answer:
Everyday low pricing (EDLP)
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22. The _____ is the percentage of homes exposed to an advertising medium.
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23. The _____ is in charge of the nonverbal communication portion of an ad.
Answer
Correct Answer:
Art director
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24. Retailers use __________ to get customers into their stores.
Answer
Correct Answer:
Mass media advertising
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25. Product placement in television programs and movies is an example of ________.
Answer
Correct Answer:
Branded entertainment
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26. Priceline.com sells its services through __________.
Answer
Correct Answer:
Direct marketing as a supplementary channel
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27. Like personal selling, __________ often consists of interactive communication.
Answer
Correct Answer:
Direct marketing
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28. Information about a customer's activities and interests are all ________ in a customer database.
Answer
Correct Answer:
Psychographics
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29. Firms with a very limited advertising budget would be very unlikely to use ________ advertising.
Answer
Correct Answer:
Television.
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30. Firms can use __________ to bring customers together to share experiences around the products.
Answer
Correct Answer:
Social media
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31. During the evaluation phase of an imc program, a firm will __________ and make needed changes.
Answer
Correct Answer:
Pretest the promotion
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32. Coca-cola cups prominently featured on episodes of american idol are an example of ________.
Answer
Correct Answer:
Product placement
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33. Brand __________ refers to the linking of a brand to other favorable images, such as a celebrity.
Answer
Correct Answer:
Association.
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34. Integrated marketing communications include all of the following except ________.
Answer
Correct Answer:
Supply chain management.
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35. In the imc communication process, the __________ encodes the marketing communication message.
Answer
Correct Answer:
Transmitter.
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36. In the communication process, putting thought into symbolic form is called __________.
Answer
Correct Answer:
Encoding.
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37. In the aida model, the ""think"" stage is the ________________ stage.
Answer
Correct Answer:
Awareness
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38. Small business owners can seek professional advice at no cost through ________.
Answer
Correct Answer:
The Service Corps of Retired Executives
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39. Service or product quality is most likely to be crucial in a business plan for _____.
Answer
Correct Answer:
Potential customers
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40. In the _____ marketplace model, the reverse auction is typically used.
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41. Good marketers know that a(n) ________ is the heart of the marketing plan.
Answer
Correct Answer:
Analysis of the market
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42. For product-based businesses, ________ often represents their largest capital investment.
Answer
Correct Answer:
Inventory
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43. Empowerment requires that managers focus more on __________ lower-level employees.
Answer
Correct Answer:
All of these
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44. Bookseller barnes & noble is an example of a ________ company.
Answer
Correct Answer:
Click-and-mortar
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45. As a business strategy, the strategy behind ""dumping"" is to __________.
Answer
Correct Answer:
Gain a foothold in a new market
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46. After harvesting, many entrepreneurs experience conflicts that are _____ in nature.
Answer
Correct Answer:
Emotional
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47. Public schools, charities and government agencies generally ___________.
Answer
Correct Answer:
Do not seek to earn a profit
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48. Many business experts contend that __________ will likely be the growth market of the future.
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49. Average gross profit per customer is ________.
Answer
Correct Answer:
Average sale per customer minus average cost of sale per customer
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50. Albert bandura is to self-efficacy as julian rotter is to __________.
Answer
Correct Answer:
Locus of control
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51. Abbot suger began the rebuilding of the cathedral of __________ in the 1130s.
Answer
Correct Answer:
Saint-Denis
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52. The ________________ in christ in majesty reflects the byzantine style.
Answer
Correct Answer:
Modeling from light to dark in three shades
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53. Over the last decade, small business created _____ of net new jobs in the united states.
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54. What occurs with the doppler effect are changes in _______.
Answer
Correct Answer:
Frequency due to motion
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55. The most common reason that an expatriate fails at an international assignment is ________.
Answer
Correct Answer:
The inability of a spouse to adjust
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56. The organizational strategy should ideally _____ the is strategy.
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57. A typical unit of sale for a wholesaler would be ________.
Answer
Correct Answer:
One dozen
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58. _____ exists when one party has confidence in an exchange partner's reliability and integrity.
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59. It is more energetically efficient for us to eat more ________.
Answer
Correct Answer:
Plant-based foods
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Social Sciences MCQs | Topic-wise
