1. On creating her two-page resume, Emma finds that the paragraph heading for her "Professional Achievements" paragraph is showing at the bottom of the first page, while the details are on the next page. To keep the paragraph heading as well as the paragraph text on the same page, and assuming there are no empty paragraph markers in the document and the widow/orphan option is turned on, Emma should click in the paragraph heading and select which option from the Paragraph group?
Answer
Correct Answer:
Keep with next
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2. Which of the following is the most effective idea for creating a target audience that returns again and again to your blog?
Answer
Correct Answer:
Re-read and be your own editor, always removing unnecessary words and phrases; keep your postings relatively short and post regularly
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3. Which of the following are good techniques for building a greater business audience for your blog?
Answer
Correct Answer:
All of the above
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4. What can you do to make your articles more appealing to online readers?
Answer
Correct Answer:
All of the above
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5. What is a "bye-line"?
Answer
Correct Answer:
The text at the end of a post that identifies the poster, and a play on "byline", used to identify the writer of a newspaper article
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6. What do you mean by your article being "non exclusive" while selling it online?
Answer
Correct Answer:
That you can publish it online elsewhere so long as they are "non exclusive" too
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7. If you are writing an article about applying for admission to graduate courses in universities, your target audience is likely to be _________.
Answer
Correct Answer:
students already in college
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8. When you apply a theme to a Microsoft Word 2010 document, all the tables, charts, SmartArt graphics, shapes, and other objects are updated to complement one another.
Answer
Correct Answer:
True
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9. What does the term "spomment" refer to in the blogosphere?
Answer
Correct Answer:
Comment spam
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10. What is an "affiliate business program"?
Answer
Correct Answer:
Signing up to be a business partner with another online company to promote each other's interests and thereby reaching a larger market
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11. What is a "metablog"?
Answer
Correct Answer:
A blog about blogging
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12. What can you do to make your articles more appealing to online readers?
Answer
Correct Answer:
All of the above
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13. Which kind of readers are targeted by the picture books?
Answer
Correct Answer:
Young children
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14. Why is it important to make regular postings – if not daily postings – to your blog?
Answer
Correct Answer:
To encourage a regular readership, returning traffic, and so web robots can see your blog is regularly active
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15. What is the method of finding inspiration from an already published piece of writing and creating stories with the same characters in a different situation, or different characters in the same situation called?
Answer
Correct Answer:
Fan Fiction
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16. When writing an article about safety and light bulbs, which of the following is likely to be your target audience?
Answer
Correct Answer:
All of the above
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17. Which of the following is the most effective idea for creating a target audience that returns again and again to your blog?
Answer
Correct Answer:
Re-read and be your own editor, always removing unnecessary words and phrases; keep your postings relatively short and post regularly
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18. What is a "biz blog"?
Answer
Correct Answer:
A blog owned and run by a company or corporation
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19. Microsoft Word 2010 has enabled ligatures for which of the following fonts?
Answer
Correct Answer:
Open Type fonts
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20. What is "autocasting"?
Answer
Correct Answer:
An automated form of podcasting that allows bloggers (and blog readers) to create audio versions of text-only blogs using RSS feeds
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21. What do you mean by your article being "non exclusive" while selling it online?
Answer
Correct Answer:
That you can publish it online elsewhere so long as they are "non exclusive" too
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22. Choose the INCORRECT statement:
Answer
Correct Answer:
Only high-risk documents from an uncertain location are opened in Read-Only view.
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23. Which is the correct order for finding your target audience and selling goods or services to it?
Answer
Correct Answer:
Have a business plan, identify your audience type and their level of expertise, identify their interest in your product, design a strategy for drawing them to your site with greater interest in your product, make sales
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24. At what age are children ready for books that delve into themes like bullying and adventure?
Answer
Correct Answer:
At the middle school stage
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25. What is "placing of keywords in the important parts of a webpage so that search engines may give them priority" called?
Answer
Correct Answer:
Keyword prominence
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26. You want to select all instances of a specific style used in your document. However, the Select All command in the Styles pane is not available (grayed out). You must enable:
Answer
Correct Answer:
Keep track of formatting
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27. Which of the following is not a blogging provider or blogging service available on the web free of cost?
Answer
Correct Answer:
BlueHost
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28. What is self-publishing?
Answer
Correct Answer:
It is a method by which you enter a contract with a publishing company to get your manuscript printed in book form for you
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29. It is a good idea to create identical content on multiple blogs as this can increase web traffic and get higher listings in search engines.
Answer
Correct Answer:
False
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30. What is a "newbie"?
Answer
Correct Answer:
A term - potentially negative - applied to someone new to a discussion or blog
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31. What is an "anonoblog"?
Answer
Correct Answer:
A blog written and maintained by an anonymous author, often under a pseudonym or pen name
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32. If you are writing an article about the automotive industry, which of the following would be the best way of promoting your article?
Answer
Correct Answer:
All of the above
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33. In Microsoft Word 2010, "Keep lines together" paragraph formatting:
Answer
Correct Answer:
does not work for paragraphs within a table if "Allow row to break across pages" is also selected.
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34. Applying a theme to your document affects all content except tables.
Answer
Correct Answer:
False
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35. Which of the following features will increase the likelihood of a reader staying longer on your blog?
Answer
Correct Answer:
Using external links to generate the new page as a pop-up window rather than going directly to the new site
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36. Which of the following techniques can provide increased credibility to an article?
Answer
Correct Answer:
External links to other sites combined with sophisticated quality content
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37. There is little need to copy text before trying to publish it to the web because you rarely lose the text at the time of publication.
Answer
Correct Answer:
False
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38. State whether True or False. Editors will not take a blog seriously as an example of someone is writing skills.
Answer
Correct Answer:
False
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39. What is a "bye-line"?
Answer
Correct Answer:
The text at the end of a post that identifies the poster, and a play on "byline", used to identify the writer of a newspaper article
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40. State whether True or False. If you want to write childrens books, you must be an illustrator as well as a writer.
Answer
Correct Answer:
False
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41. Anna selects a paragraph in a Microsoft Word 2010 file. On the horizontal ruler, she drags the Hanging Indent marker to the left. What will happen?
Answer
Correct Answer:
All but the first line will get indented to the left.
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42. Which of the following are good techniques for building a greater business audience for your blog?
Answer
Correct Answer:
All of the above
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43. What are "grey hat techniques"?
Answer
Correct Answer:
An optimisation strategy defining an unknown area of reputability/validity
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44. State whether True or False. Chapters for the young readers should be long, so that they may not be able to read the chapter quickly and feel as if they have accomplished something.
Answer
Correct Answer:
False
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45. State whether True or False. Blogging does not necessarily require skilled writers.
Answer
Correct Answer:
True
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