1. What is the "Achilles heel" in self help copywriting?
Answer
Correct Answer:
Insecurity or minor weakness that relates to the prospect
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2. Which of these is NOT a specific function of the headline?
Answer
Correct Answer:
Make the sale
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3. The one characteristic that brings cohesion and a level of uniformity to an advertising campaign is commonly referred to as the:
Answer
Correct Answer:
Golden thread
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4. The first, usually top-half of a website which is visible without scrolling is referred to as:
Answer
Correct Answer:
Above the fold
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5. A desired, measured result such as a reader sharing your copy on social media, buying your product, or signing up to a mailing list is considered a:
Answer
Correct Answer:
Conversion
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6. A guide or report, written by an authority on the subject that educates the reader on an issue and helps them make a decision, is called a:
Answer
Correct Answer:
Whitepaper
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7. Which item is NOT a typical job for copywriters?
Answer
Correct Answer:
Technical Writing
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8. Create the illusion of lower quantity of your mailing list and your response will go down. True or False?
Answer
Correct Answer:
False
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9. A general rule in copywriting is to focus on benefits. However, focusing on features can be appropriate in the following situation:
Answer
Correct Answer:
When your target audience has a highly technical knowledge of a product
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10. When using a bullet list of 5 or more points, where are the recommended spots to place your most important points?
Answer
Correct Answer:
First, second, and last
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11. Which of the following is more like content writing than copywriting?
Answer
Correct Answer:
A how-to article
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12. When optimizing content, a copywriter should avoid keyword __________.
Answer
Correct Answer:
stuffing
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13. The section of a blog post that contains the author's name is the:
Answer
Correct Answer:
By-line
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14. What is recommended as one of the best ways to edit your work?
Answer
Correct Answer:
Read it aloud
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15. A copywriter differs from a content writer in that a content writer’s work is generally not:
Answer
Correct Answer:
Promotional
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16. The main goal of copy written for web elements is to:
Answer
Correct Answer:
make it easy for the user to navigate the site
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17. What is an ellipsis?
Answer
Correct Answer:
...
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18. The letters in the classic copywriting formula “AIDA,” stand for Attention, Interest, Desire and:
Answer
Correct Answer:
Action
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19. After they have been sold, people don't need to satisfy their emotional decisions with logic. True or False?
Answer
Correct Answer:
False
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20. Imagined versions of your prospects, customers and the public that contain in-depth, lifelike character traits to help develop content and marketing are:
Answer
Correct Answer:
Personas
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21. True or False? It doesn't matter what goes in an email subject line, as long as it gets the reader to open the email.
Answer
Correct Answer:
False
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22. Copy that appears throughout a promotion that urges the prospect to do something, such as click a link or fill out a form, is commonly called:
Answer
Correct Answer:
An action device
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23. When building a relationship and trust with a new social media campaign, it is recommended that you avoid:
Answer
Correct Answer:
Selling
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24. True or False? A good copywriter will focus on selling the features, not the benefits, of a product.
Answer
Correct Answer:
False
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25. The short saying or motto of your copy is the:
Answer
Correct Answer:
Tagline
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26. A document that provides a detailed overview of the copywriting project is the:
Answer
Correct Answer:
Copy brief
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27. This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.
Answer
Correct Answer:
Testimonial
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28. The term that refers to the level of knowledge and understanding a prospect has for the benefits or the existence of the product is called:
Answer
Correct Answer:
Awareness
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29. Which of these would be included in a copy brief?
Answer
Correct Answer:
All of these
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