1. What is the "Achilles heel" in self help copywriting?
Answer
Correct Answer:
Insecurity or minor weakness that relates to the prospect
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2. Which of these is NOT a specific function of the headline?
Answer
Correct Answer:
Make the sale
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3. The one characteristic that brings cohesion and a level of uniformity to an advertising campaign is commonly referred to as the:
Answer
Correct Answer:
Golden thread
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4. The first, usually top-half of a website which is visible without scrolling is referred to as:
Answer
Correct Answer:
Above the fold
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5. A desired, measured result such as a reader sharing your copy on social media, buying your product, or signing up to a mailing list is considered a:
Answer
Correct Answer:
Conversion
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6. A guide or report, written by an authority on the subject that educates the reader on an issue and helps them make a decision, is called a:
Answer
Correct Answer:
Whitepaper
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7. Which item is NOT a typical job for copywriters?
Answer
Correct Answer:
Technical Writing
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8. Create the illusion of lower quantity of your mailing list and your response will go down. True or False?
Answer
Correct Answer:
False
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9. A general rule in copywriting is to focus on benefits. However, focusing on features can be appropriate in the following situation:
Answer
Correct Answer:
When your target audience has a highly technical knowledge of a product
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10. When using a bullet list of 5 or more points, where are the recommended spots to place your most important points?
Answer
Correct Answer:
First, second, and last
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11. Which of the following is more like content writing than copywriting?
Answer
Correct Answer:
A how-to article
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12. When optimizing content, a copywriter should avoid keyword __________.
Answer
Correct Answer:
stuffing
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13. The section of a blog post that contains the author's name is the:
Answer
Correct Answer:
By-line
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14. What is recommended as one of the best ways to edit your work?
Answer
Correct Answer:
Read it aloud
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15. A copywriter differs from a content writer in that a content writer’s work is generally not:
Answer
Correct Answer:
Promotional
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16. The main goal of copy written for web elements is to:
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Correct Answer:
make it easy for the user to navigate the site
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17. What is an ellipsis?
Answer
Correct Answer:
...
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18. The letters in the classic copywriting formula “AIDA,” stand for Attention, Interest, Desire and:
Answer
Correct Answer:
Action
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19. After they have been sold, people don't need to satisfy their emotional decisions with logic. True or False?
Answer
Correct Answer:
False
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20. Imagined versions of your prospects, customers and the public that contain in-depth, lifelike character traits to help develop content and marketing are:
Answer
Correct Answer:
Personas
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21. True or False? It doesn't matter what goes in an email subject line, as long as it gets the reader to open the email.
Answer
Correct Answer:
False
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22. Copy that appears throughout a promotion that urges the prospect to do something, such as click a link or fill out a form, is commonly called:
Answer
Correct Answer:
An action device
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23. When building a relationship and trust with a new social media campaign, it is recommended that you avoid:
Answer
Correct Answer:
Selling
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24. True or False? A good copywriter will focus on selling the features, not the benefits, of a product.
Answer
Correct Answer:
False
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25. The short saying or motto of your copy is the:
Answer
Correct Answer:
Tagline
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26. A document that provides a detailed overview of the copywriting project is the:
Answer
Correct Answer:
Copy brief
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27. This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.
Answer
Correct Answer:
Testimonial
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28. The term that refers to the level of knowledge and understanding a prospect has for the benefits or the existence of the product is called:
Answer
Correct Answer:
Awareness
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29. Which of these would be included in a copy brief?
Answer
Correct Answer:
All of these
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31. The words people use when using search engines to find the solution you offer are called:
Answer
Correct Answer:
Keywords
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32. Which statement best describes a successful copywriter?
Answer
Correct Answer:
Successful copywriters come from all walks of life
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33. True or false? Proof that is emotionally appealing is more likely to be accepted and believed.
Answer
Correct Answer:
True
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34. Copywriters who write for websites should:
Answer
Correct Answer:
Be knowledgeable about search engine optimization
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35. The ________ is considered the most important element in most advertisements.
Answer
Correct Answer:
headline
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36. "What's In It For Me" is the number one question going through your customers head?
Answer
Correct Answer:
True
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37. Holding the prospect's attention is NOT an important aspect of copywriting. True or False?
Answer
Correct Answer:
False
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38. The process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid (organic) search results is:
Answer
Correct Answer:
SEO
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39. The best copywriting is:
Answer
Correct Answer:
Clear and concise
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40. Copywriting for SEO involves using several:
Answer
Correct Answer:
keywords
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41. Large lettering and lots of colors are perceived as shouting. True or False?
Answer
Correct Answer:
True
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42. Which of the following is most closely tied to a company's overall brand?
Answer
Correct Answer:
Tone
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43. With regard to length, copywriting should be:
Answer
Correct Answer:
As long or as short as it needs to be depending on what the situation calls for
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44. A style of advertising that looks like an independent article offering some kind of useful information but is ACTUALLY an ad is called an:
Answer
Correct Answer:
Advertorial
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45. A company describing itself as “America's largest single source of space-age products” is an example of what psychological trigger?
Answer
Correct Answer:
Establishing authority
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46. In terms of copywriting, what does USP stand for?
Answer
Correct Answer:
Unique Selling Proposition
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47. A copywriter would be most likely to write content for which of the following?
Answer
Correct Answer:
Sales brochure
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48. As part of a collaborative team, a copywriter might work with:
Answer
Correct Answer:
All of the above
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49. Which of the following is an example of conversational copywriting?
Answer
Correct Answer:
Like you I struggled with dieting, but then I found Product X.
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50. To make Adword ads stand out and seem "larger" in appearance, it is recommended that you:
Answer
Correct Answer:
Capitalize Each Word's First Letter
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51. A brief selection of copy that is deliberately designed to stand apart from the main body of text and draw attention to an important point or feature is a:
Answer
Correct Answer:
Callout
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