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General MCQ for Copywriting

1. A brief selection of copy that is deliberately designed to stand apart from the main body of text and draw attention to an important point or feature is a:

2. The process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid (organic) search results is:

3. True or false? Proof that is emotionally appealing is more likely to be accepted and believed.

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