General Copywriting MCQs

1. A brief selection of copy that is deliberately designed to stand apart from the main body of text and draw attention to an important point or feature is a:

2. To make Adword ads stand out and seem "larger" in appearance, it is recommended that you:

3. Which of the following is an example of conversational copywriting?

4. As part of a collaborative team, a copywriter might work with:

5. A copywriter would be most likely to write content for which of the following?

6. In terms of copywriting, what does USP stand for?

7. A company describing itself as “America's largest single source of space-age products” is an example of what psychological trigger?

8. A style of advertising that looks like an independent article offering some kind of useful information but is ACTUALLY an ad is called an:

9. With regard to length, copywriting should be:

10. Which of the following is most closely tied to a company's overall brand?

11. Large lettering and lots of colors are perceived as shouting. True or False?

12. Copywriting for SEO involves using several:

13. The best copywriting is:

14. The process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid (organic) search results is:

15. Holding the prospect's attention is NOT an important aspect of copywriting. True or False?

16. "What's In It For Me" is the number one question going through your customers head?

17. The ________ is considered the most important element in most advertisements.

18. Copywriters who write for websites should:

19. True or false? Proof that is emotionally appealing is more likely to be accepted and believed.

20. Which statement best describes a successful copywriter?

21. The words people use when using search engines to find the solution you offer are called:

22. What does AIDA stand for?

23. Which of these would be included in a copy brief?

24. The term that refers to the level of knowledge and understanding a prospect has for the benefits or the existence of the product is called:

25. This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.

26. A document that provides a detailed overview of the copywriting project is the:

27. The short saying or motto of your copy is the:

28. True or False? A good copywriter will focus on selling the features, not the benefits, of a product.

29. When building a relationship and trust with a new social media campaign, it is recommended that you avoid:

30. Copy that appears throughout a promotion that urges the prospect to do something, such as click a link or fill out a form, is commonly called:

31. True or False? It doesn't matter what goes in an email subject line, as long as it gets the reader to open the email.

32. Imagined versions of your prospects, customers and the public that contain in-depth, lifelike character traits to help develop content and marketing are:

33. After they have been sold, people don't need to satisfy their emotional decisions with logic. True or False?

34. The letters in the classic copywriting formula “AIDA,” stand for Attention, Interest, Desire and:

35. What is an ellipsis?

36. The main goal of copy written for web elements is to:

37. A copywriter differs from a content writer in that a content writer’s work is generally not:

38. What is recommended as one of the best ways to edit your work?

39. The section of a blog post that contains the author's name is the:

40. When optimizing content, a copywriter should avoid keyword __________.

41. Which of the following is more like content writing than copywriting?

42. When using a bullet list of 5 or more points, where are the recommended spots to place your most important points?

43. A general rule in copywriting is to focus on benefits. However, focusing on features can be appropriate in the following situation:

44. Create the illusion of lower quantity of your mailing list and your response will go down. True or False?

45. Which item is NOT a typical job for copywriters?

46. A guide or report, written by an authority on the subject that educates the reader on an issue and helps them make a decision, is called a:

47. A desired, measured result such as a reader sharing your copy on social media, buying your product, or signing up to a mailing list is considered a:

48. The first, usually top-half of a website which is visible without scrolling is referred to as:

49. The one characteristic that brings cohesion and a level of uniformity to an advertising campaign is commonly referred to as the:

50. Which of these is NOT a specific function of the headline?

51. What is the "Achilles heel" in self help copywriting?