1. What is the "Achilles heel" in self help copywriting?

2. Which of these is NOT a specific function of the headline?

3. The one characteristic that brings cohesion and a level of uniformity to an advertising campaign is commonly referred to as the:

4. The first, usually top-half of a website which is visible without scrolling is referred to as:

5. A desired, measured result such as a reader sharing your copy on social media, buying your product, or signing up to a mailing list is considered a:

6. A guide or report, written by an authority on the subject that educates the reader on an issue and helps them make a decision, is called a:

7. Which item is NOT a typical job for copywriters?

8. Create the illusion of lower quantity of your mailing list and your response will go down. True or False?

9. A general rule in copywriting is to focus on benefits. However, focusing on features can be appropriate in the following situation:

10. When using a bullet list of 5 or more points, where are the recommended spots to place your most important points?

11. Which of the following is more like content writing than copywriting?

12. When optimizing content, a copywriter should avoid keyword __________.

13. The section of a blog post that contains the author's name is the:

14. What is recommended as one of the best ways to edit your work?

15. A copywriter differs from a content writer in that a content writer’s work is generally not:

16. The main goal of copy written for web elements is to:

17. What is an ellipsis?

18. The letters in the classic copywriting formula “AIDA,” stand for Attention, Interest, Desire and:

19. After they have been sold, people don't need to satisfy their emotional decisions with logic. True or False?

20. Imagined versions of your prospects, customers and the public that contain in-depth, lifelike character traits to help develop content and marketing are:

21. True or False? It doesn't matter what goes in an email subject line, as long as it gets the reader to open the email.

22. Copy that appears throughout a promotion that urges the prospect to do something, such as click a link or fill out a form, is commonly called:

23. When building a relationship and trust with a new social media campaign, it is recommended that you avoid:

24. True or False? A good copywriter will focus on selling the features, not the benefits, of a product.

25. The short saying or motto of your copy is the:

26. A document that provides a detailed overview of the copywriting project is the:

27. This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.

28. The term that refers to the level of knowledge and understanding a prospect has for the benefits or the existence of the product is called:

29. Which of these would be included in a copy brief?

30. What does AIDA stand for?

31. The words people use when using search engines to find the solution you offer are called:

32. Which statement best describes a successful copywriter?

33. True or false? Proof that is emotionally appealing is more likely to be accepted and believed.

34. Copywriters who write for websites should:

35. The ________ is considered the most important element in most advertisements.

36. "What's In It For Me" is the number one question going through your customers head?

37. Holding the prospect's attention is NOT an important aspect of copywriting. True or False?

38. The process of affecting the visibility of a website or a web page in a search engine’s natural or un-paid (organic) search results is:

39. The best copywriting is:

40. Copywriting for SEO involves using several:

41. Large lettering and lots of colors are perceived as shouting. True or False?

42. Which of the following is most closely tied to a company's overall brand?

43. With regard to length, copywriting should be:

44. A style of advertising that looks like an independent article offering some kind of useful information but is ACTUALLY an ad is called an:

45. A company describing itself as “America's largest single source of space-age products” is an example of what psychological trigger?

46. In terms of copywriting, what does USP stand for?

47. A copywriter would be most likely to write content for which of the following?

48. As part of a collaborative team, a copywriter might work with:

49. Which of the following is an example of conversational copywriting?

50. To make Adword ads stand out and seem "larger" in appearance, it is recommended that you:

51. A brief selection of copy that is deliberately designed to stand apart from the main body of text and draw attention to an important point or feature is a: