Copywriting MCQs (Chapterwise Multiple Choice Questions)

When using a bullet list of 5 or more points, where are the recommended spots to place your most important points?

First, second to last, and last

First, second, and last

Two in the middle and last

All three in the middle of the list

Answer & Explanation

Correct Answer: First, second, and last

Note: This Question is unanswered, help us to find answer for this one

The term that refers to the level of knowledge and understanding a prospect has for the benefits or the existence of the product is called:

Emotion

Feeling

Longing

Awareness

Answer & Explanation

Correct Answer: Awareness

Note: This Question is unanswered, help us to find answer for this one

With regard to length, copywriting should be:

Always more than three paragraphs

As long or as short as it needs to be depending on what the situation calls for

No longer than three paragraphs

As absolutely short as possible

Answer & Explanation

Correct Answer: As long or as short as it needs to be depending on what the situation calls for

Note: This Question is unanswered, help us to find answer for this one

A company describing itself as “America's largest single source of space-age products” is an example of what psychological trigger?

Fear

Guilt

Desire to belong

Establishing authority

Answer & Explanation

Correct Answer: Establishing authority

Note: This Question is unanswered, help us to find answer for this one

This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.

Product rant

Quality pronouncement

Price point

Testimonial

Answer & Explanation

Correct Answer: Testimonial

Note: This Question is unanswered, help us to find answer for this one

Holding the prospect's attention is NOT an important aspect of copywriting. True or False?

False

True

Answer & Explanation

Correct Answer: False

Note: This Question is unanswered, help us to find answer for this one

What is the "Achilles heel" in self help copywriting?

The fact that you are better than your prospect.

Insecurity or minor weakness that relates to the prospect

You should never reveal your "Achilles heel" !

You insecurity about writing the copy.

Answer & Explanation

Correct Answer: Insecurity or minor weakness that relates to the prospect

Note: This Question is unanswered, help us to find answer for this one

To make Adword ads stand out and seem "larger" in appearance, it is recommended that you:

CAPITALIZE EVERY LETTER

Put a few exclamation points at the end!!

Capitalize Each Word's First Letter

"Put quotes around the copy"

Answer & Explanation

Correct Answer: Capitalize Each Word's First Letter

Note: This Question is unanswered, help us to find answer for this one

What does AIDA stand for?

Attack, Interest, Distract, Action

Attract, Intense, Dreamy, Advertise

Attract, Instigate, Drop, Allow

Attention, Interest, Desire, Action

Answer & Explanation

Correct Answer: Attention, Interest, Desire, Action

Note: This Question is unanswered, help us to find answer for this one

A document that provides a detailed overview of the copywriting project is the:

Project carton

Copy window

Focus sheet

Copy brief

Answer & Explanation

Correct Answer: Copy brief

Note: This Question is unanswered, help us to find answer for this one

Copywriting Quick Quiz

Poor Results!

You need a lot of improvement.

Just don't give up!

Correct Answers: 0/10

Start Practicing with our MCQs given below.