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Copywriting MCQ

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Copywriting Quick Quiz

Question 1 of 10
  • When using a bullet list of 5 or more points, where are the recommended spots to place your most important points?

    Answer & Explanation

    Correct Answer: First, second, and last

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  • The term that refers to the level of knowledge and understanding a prospect has for the benefits or the existence of the product is called:

    Answer & Explanation

    Correct Answer: Awareness

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  • With regard to length, copywriting should be:

    Answer & Explanation

    Correct Answer: As long or as short as it needs to be depending on what the situation calls for

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  • A company describing itself as “America's largest single source of space-age products” is an example of what psychological trigger?

    Answer & Explanation

    Correct Answer: Establishing authority

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  • This term is used to describe the powerful copy element when a person or an organization endorses a product in the advertisement.

    Answer & Explanation

    Correct Answer: Testimonial

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  • Holding the prospect's attention is NOT an important aspect of copywriting. True or False?

    Answer & Explanation

    Correct Answer: False

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  • What is the "Achilles heel" in self help copywriting?

    Answer & Explanation

    Correct Answer: Insecurity or minor weakness that relates to the prospect

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  • To make Adword ads stand out and seem "larger" in appearance, it is recommended that you:

    Answer & Explanation

    Correct Answer: Capitalize Each Word's First Letter

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  • What does AIDA stand for?

    Answer & Explanation

    Correct Answer: Attention, Interest, Desire, Action

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  • A document that provides a detailed overview of the copywriting project is the:

    Answer & Explanation

    Correct Answer: Copy brief

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  • Copywriting Quick Quiz

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