Principles of Marketing MCQ

1. What is Bounce Rate?

Answer

Correct Answer: The rate at which a visitor clicks away from your page without converting

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2. What is Benefit Reinforcement?

Answer

Correct Answer: A reinforcement of why the visitor wants to fill out the form.

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3. What is an API?

Answer

Correct Answer: A set of routines, protocols, and tools for building software applications

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4. What causes visitors to lose the inclination to take action on a landing page?

Answer

Correct Answer: Anxiety Elements

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5. What is A/B testing in marketing?

Answer

Correct Answer: Running tests of different versions of the same landing page or email to evaluate which one performs better.

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