The development of satellites in the 1970s ______.
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Enabled premium channels like HBO to be born
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In the tv freeze of 19481952, ______.
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The FCC declared a freeze on new licenses because of concerns about frequency-interference problems
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The conceptual pairing of maleness with humanity in language is known as ________.
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Androcentrism
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In the twentieth century, advertising ______.
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All of these
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In an effort to compete with television in the 1950s, the movie studios began making ______.
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Films that dealt with such social problems as alcoholism, drug abuse, and racism
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In an early attempt to monopolize the film industry, inventor thomas edison formed ______.
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The Motion Picture Patents Company
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In dialogue, each person is both __________.
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Sender and receiver
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In the 1800s, america's largest railroads used press agents to ______.
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Campaign for government funding.
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British television viewers see an average of ______ commercials per week.
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311
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The textbook suggests that closing newspaper bureau offices ______.
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Means fewer stories and fewer versions of stories about important issues and events
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When a studio engaged in block booking, it ______.
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Required exhibitors to book a large number of new or marginal pictures in order to get the movies they really wanted
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U.s. film viewing decreased during the 1950s because ______.
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Television cornered the family market
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The transistor made radio receivers ______.
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Portable
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Social media helped call attention to the _____ in 2011 and 2012.
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Occupy Wall Street movement
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Since the 1930s, the period of heaviest radio listening has shifted to _____.
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Drive time
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Rules of punctuation, capitalization, and spacing of written words were developed ______.
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During the Middle Ages by scribes
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One of cyrus curtis's strategies for reinvigorating the saturday evening post was to _____.
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Romanticize American virtues through images like Norman Rockwell paintings
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Numerous books became best-sellers after their authors appeared on __________.
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20/20.
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Mobile devices like smartphones, ipods, and ipads are also known as _____.
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Fourth-screen technologies.
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Buffalo bill's publicity agent, john burke, used ______ to promote bill's wild west show.
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All of the above
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Access-channel mandates were intended to _____.
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Require cable systems to set aside channels for local government and educational uses
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A show that focuses on wacky incidents is called a _____ comedy.
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Situation
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______ integrate advertisements as billboards, logos, or storefronts inside a game.
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In-game advertisements
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An example of using a third screen would be _____.
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Watching a recent television episode on your computer
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A public relations firm looking to make full use of the internet can ______.
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All of the options are correct
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______ is the largest publisher in the english language.
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Bertelsmann
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______ is best known for his/her covers of vanity fair and rolling stone magazines.
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Annie Leibovitz
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______ are one of the longest-running serial programs in the history of television.
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Daytime soap operas
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The most important factor that causes ocean tides on earth is the __________.
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Moon
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______ owns media properties on every continent except antarctica.
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News Corporation
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The taking-out of material that may offend others is called _____.
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Censorship
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Our varied media institutions and outlets are basically in the _____, or storytelling, business.
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Narrative
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Started by edison, the first film monopoly was known as the _____.
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Trust
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Plus-Sized Model is a female fashion model who wears an ______ clothing size.
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Both a & b
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Examining how meaning is created within society, who controls the media, and the roles the media play in our lives ,this statement is related to ______ .
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Critical/Cultural Approach
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Critical Theory addressed the connection _____ .
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Between ideas and values
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Which of the correct statements about Mean World Syndrome ?
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The perception of many heavy television watchers of violent programs that the world is a more dangerous and violent place than facts and statistics bear out.
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Cultivation Analysis is an approach to ________ the effects of television viewing that argues that watching significant amounts of television .
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Analyze
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The process by which individuals produce meaning through interaction based on socially agreed-upon symbols is known as _______ .
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Symbolic Interactionism
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An approach to studying mass communication that looks at the reasons why audience members choose to spend time with the media ,this statement is related to _______ .
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Uses and Gratifications Theory
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The process by which individuals learn by observing the behaviors of others and the consequences of those behaviors is known as ______ .
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Social Learning Theory
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A theory of media effects says that the media tells the public not what to think is known as ______ .
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Agenda-Setting Theory
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Entertainment is a media communication intended primarily to amuse the audience.
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True
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Socialization is the process of educating young people and new members about the _______ of a group or society.
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All of these
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The process of selecting, evaluating, and interpreting events to give structure of the news is known as _____ .
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Correlation
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The process by which media coverage makes an individual gain prominence in the eyes of the public is known as_______ .
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Status Conferral
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Surveillance is the media that helps us extend our senses to perceive more of the world surrounding us.
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True
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Psychographics is a method typically used to potentia ________ markets for products and programs .
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Analyze
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Which method is typically used to analyze potential markets for products and programs?
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Geographics
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Which method is typically used to analyze potential markets for products and programs?
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Demographics
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Influential community members who invest substantial amounts of time learning about their own area of expertise is known as _______ .
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Opinion Leaders
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