Marketing techniques that exploit pre-existing social networks to produce increases in brand awareness or achieve other marketing objectives are known as:

Which sales methods would be best suited to customers who are unable to visit shops and want to buy a broad range of different types of products?

Changing marketing conditions and environment factors have ________ effect on a company's marketing mix.

As a sales person, Frank has to perform a number of tasks. Which term denotes the task of deciding which customers will get scarce products where demand outstrips supply?

Correct order of the important steps listed below in the process of market segmentation? i)Assess the difference between one customer and another in terms of their needs. ii)Group the customers into certain segments. iii)Find out which segments would accept the product/service and can be considered natural targets of the company. iv)Identify factors that influence the process of grouping certain customers into a particular segment. v)Select those segments which offer higher potential. vi)Estimate the likely purchases of the products of the company by each segment.

Which is NOT a reason to use direct-selling methods?

Selecting which segments of a population of customers to serve is called ________.

Internal forces such as _____ and ______ affect consumer choices.

If a segment is large enough or profitable enough to serve, it is ________.

An example of __________ utility involves intermediaries shipping goods to buyers of a product.

A strategy of harvesting may be employed in the decline stage of a product life to __________.