A strategy of harvesting may be employed in the decline stage of a product life to __________.

An example of __________ utility involves intermediaries shipping goods to buyers of a product.

If a segment is large enough or profitable enough to serve, it is ________.

Internal forces such as _____ and ______ affect consumer choices.

Selecting which segments of a population of customers to serve is called ________.

When compared to merchant wholesalers, brokers and agents ________.

Correct order of the important steps listed below in the process of market segmentation? i)Assess the difference between one customer and another in terms of their needs. ii)Group the customers into certain segments. iii)Find out which segments would accept the product/service and can be considered natural targets of the company. iv)Identify factors that influence the process of grouping certain customers into a particular segment. v)Select those segments which offer higher potential. vi)Estimate the likely purchases of the products of the company by each segment.

As a sales person, Frank has to perform a number of tasks. Which term denotes the task of deciding which customers will get scarce products where demand outstrips supply?

Changing marketing conditions and environment factors have ________ effect on a company's marketing mix.

Which sales methods would be best suited to customers who are unable to visit shops and want to buy a broad range of different types of products?

Marketing techniques that exploit pre-existing social networks to produce increases in brand awareness or achieve other marketing objectives are known as: