What is the correct order of the important steps listed below in the process of market segmentation?
i)Assess the difference between one customer and another in terms of their needs.
ii)Group the customers into certain segments.
iii)Find out which segments would accept the product/service and can be considered natural targets of the company.
iv)Identify factors that influence the process of grouping certain customers into a particular segment.
v)Select those segments which offer higher potential.
vi)Estimate the likely purchases of the products of the company by each segment.
Correct Answer:
i, iv, ii, iii, vi, v
Explanation:
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