Relationship-oriented firms _______________.

A recent disney online m.o.m. (mom on a mission) study found that today’s mother __________.

A risk avoider would want ______ safety stock.

A strategy of harvesting may be employed in the decline stage of a product life to __________.

An example of __________ utility involves intermediaries shipping goods to buyers of a product.

If a segment is large enough or profitable enough to serve, it is ________.

Marketing plans are often viewed as ______

A brand must demonstrate ________, for it to function as a true point-of-difference.

Which is NOT a reason to use direct-selling methods?

Correct order of the important steps listed below in the process of market segmentation? i)Assess the difference between one customer and another in terms of their needs. ii)Group the customers into certain segments. iii)Find out which segments would accept the product/service and can be considered natural targets of the company. iv)Identify factors that influence the process of grouping certain customers into a particular segment. v)Select those segments which offer higher potential. vi)Estimate the likely purchases of the products of the company by each segment.

As a sales person, Frank has to perform a number of tasks. Which term denotes the task of deciding which customers will get scarce products where demand outstrips supply?