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Marketing Management Test MCQs

A brand must demonstrate ________, for it to function as a true point-of-difference.

Clear superiority on an attribute or benefit

Clear profitability to the company

Clear similarity to the attributes of other brands

Technological advances for an attribute or benefit

Exploitation of competitors' weakness

Answer

Correct Answer: Clear superiority on an attribute or benefit

Explanation:

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More Marketing Management Test MCQ Questions

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