Correct Answer: Possession
Explanation:
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If a segment is large enough or profitable enough to serve, it is ________.
Internal forces such as _____ and ______ affect consumer choices.
Selecting which segments of a population of customers to serve is called ________.
When compared to merchant wholesalers, brokers and agents ________.
A ________ consists of a group of customers who share a similar set of needs and wants.
As a sales person, Frank has to perform a number of tasks. Which term denotes the task of deciding which customers will get scarce products where demand outstrips supply?
Changing marketing conditions and environment factors have ________ effect on a company's marketing mix.
Which sales methods would be best suited to customers who are unable to visit shops and want to buy a broad range of different types of products?
Marketing techniques that exploit pre-existing social networks to produce increases in brand awareness or achieve other marketing objectives are known as:
Choose the correct order of the stages in the Product Life Cycle.