With respect to post purchase behavior, the larger the gap between expectations and performance:

Cognitive dissonance occurs in which stage of the buyer decision process model?

Cognitive dissonance occurs in which stage of the buyer decision process model?

A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.

The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.

All of the following are part of the adoption process that consumers may go through when considering an innovation EXCEPT:

For which of the following products would the reference group influence be the strongest?

__________ are the groups that individuals look to when forming attitudes and opinions

. The reason that higher prices may not affect consumer buying is _______________.

__________ are factors that have been shown to affect consumer behavior.

____________ is the definition of reference groups.