Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:

With respect to post purchase behavior, the larger the gap between expectations and performance:

Cognitive dissonance occurs in which stage of the buyer decision process model?

Cognitive dissonance occurs in which stage of the buyer decision process model?

A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.

The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.

Primary reference groups include ________________.

For which of the following products would the reference group influence be the strongest?

__________ are the groups that individuals look to when forming attitudes and opinions

. The reason that higher prices may not affect consumer buying is _______________.

__________ are factors that have been shown to affect consumer behavior.