Primary reference groups include ________________.

Secondary reference groups include ________________.

Marketing strategies are often designed to influence _______________ and lead to profitable exchanges

__________ refers to the information a consumer has stored in their memory about a product or service

A goal of physical distribution is to reduce ____ or how long it takes to complete a process.

The nike "swoosh" is an example of a ________.

Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:

How the consumer processes information to arrive at brand choices occurs during which stage of the buyer decision process?

The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________

The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________

he stage in the buyer decision process in which the consumer is aroused to search for more information is called____________