____________ is the definition of reference groups.

__________ are factors that have been shown to affect consumer behavior.

. The reason that higher prices may not affect consumer buying is _______________.

__________ are the groups that individuals look to when forming attitudes and opinions

For which of the following products would the reference group influence be the strongest?

Primary reference groups include ________________.

The _________________ is the mental process through which an individual passes from first hearing about an innovation to final adoption.

A company must always guard against dissatisfying customers. On average, a satisfied customer tells 3 people about a good purchase experience. A dissatisfied customer, however, on average gripes to ________ people.

Cognitive dissonance occurs in which stage of the buyer decision process model?

Cognitive dissonance occurs in which stage of the buyer decision process model?

With respect to post purchase behavior, the larger the gap between expectations and performance: