The first step in the basic consumption process is _____.

When negative wom spreads on a relatively large scale, it can result in _____.

Most religion-oriented marketing activity in america can be traced to the ________ community.

The overall goodness or badness of a service provided is referred to as _____.

Visually apparent and easily recognizable attributes of a product are known as _____.

Consumers buying products online have dramatically affected the ____ variable of the marketing mix.

___________ is individuals and households who buy goods and services for personal consumption.

_________________ refers to the buying behavior of final consumers.

In terms of consumption decisions, middle class consumers prefer to _________.

__________ is the single factor that best indicates social class.

Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.