__________ is the single factor that best indicates social class.

In terms of consumption decisions, middle class consumers prefer to _________.

_________________ refers to the buying behavior of final consumers.

___________ is individuals and households who buy goods and services for personal consumption.

Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:

. The starting point in understanding how consumers respond to various marketing efforts the company might use is the:

The overall goodness or badness of a service provided is referred to as _____.

Most religion-oriented marketing activity in america can be traced to the ________ community.

When negative wom spreads on a relatively large scale, it can result in _____.

The first step in the basic consumption process is _____.

Goals can be considered positive or negative. this is an expression of a goal's ________.