___________ is individuals and households who buy goods and services for personal consumption.

Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:

. The starting point in understanding how consumers respond to various marketing efforts the company might use is the:

According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________

Consumer purchases are influenced strongly by cultural, social, personal, and __________

______________ is the most basic cause of a person’s wants and behaviors.

The first step in the basic consumption process is _____.

Goals can be considered positive or negative. this is an expression of a goal's ________.

A person who receives rewards and status because of his hard work is said to have ________ status.

A metagoal refers to _____.

_____ are cognitive reactions related to fairness or justice.