Consumer purchases are influenced strongly by cultural, social, personal, and __________

______________ is the most basic cause of a person’s wants and behaviors.

Marketers are always trying to spot ____________ in order to discover new products that might be wanted.

The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings.

A ________________ is a group of people with shared value systems based on common life experiences and situations.

The greatest barrier to effectively marketing to the Asian American market is thought to be ________

_____ are cognitive reactions related to fairness or justice.

Disgust in consumers is most likely to evoke a(n) _____ response.

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

In general, advertising is more effective when it ________ than when it ________.

Researchers primarily see the gift-giving ritual as a type of ________ exchange.