In general, advertising is more effective when it ________ than when it ________.

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

Disgust in consumers is most likely to evoke a(n) _____ response.

_____ are cognitive reactions related to fairness or justice.

A metagoal refers to _____.

A person who receives rewards and status because of his hard work is said to have ________ status.

The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings.

Marketers are always trying to spot ____________ in order to discover new products that might be wanted.

______________ is the most basic cause of a person’s wants and behaviors.

Consumer purchases are influenced strongly by cultural, social, personal, and __________

According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________