Marketers are always trying to spot ____________ in order to discover new products that might be wanted.

The cultural shift toward _____________ has resulted in more demand for casual clothing and simpler home furnishings.

A ________________ is a group of people with shared value systems based on common life experiences and situations.

The greatest barrier to effectively marketing to the Asian American market is thought to be ________

Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors are called__________

As a form of a reference group, the _______________ are ones to which the individual wishes to belong.

_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.

In general, advertising is more effective when it ________ than when it ________.

Researchers primarily see the gift-giving ritual as a type of ________ exchange.

For employee stock ownership plans to be effective in improving performance, they must ________.

An advertiser that surrounds its ads with positive programming _____.