Different social classes tend to have different attitudinal configurations and _______ that influence the behaviour of individual members.

__________ is the single factor that best indicates social class.

In terms of consumption decisions, middle class consumers prefer to _________.

_________________ refers to the buying behavior of final consumers.

___________ is individuals and households who buy goods and services for personal consumption.

Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:

Visually apparent and easily recognizable attributes of a product are known as _____.

The overall goodness or badness of a service provided is referred to as _____.

Most religion-oriented marketing activity in america can be traced to the ________ community.

When negative wom spreads on a relatively large scale, it can result in _____.

The first step in the basic consumption process is _____.