If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________

___________ puts people into a frame of mind of liking or disliking things, of moving toward or away from them.

Which of the following is NOT one of the five stages of the buyer decision process?

According to the buyer decision process suggested in the text, the first stage is characterized as being one of __________

The buying process can be triggered by a(n) __________ when one of the person’s normal needs—hunger, thirst, sex—rises to a level high enough to become a drive

he stage in the buyer decision process in which the consumer is aroused to search for more information is called____________

A(n) _____ is the way an individual wants to feel or be at the present time.

Conjoint studies are run to understand how consumers make __________.

Unlike b2c sites, some b2b sites ________.

Unfilled needs lead to ________, which spurs learning.

Running commercials for sleep medication during the middle of the night is an example of _____.