A(n) _____ is the way an individual wants to feel or be at the present time.

According to nielsen, product placements on tv work best ________.

Culture is best described as a society's ________.

Dimensions we use to judge the merits of competing options are called ________.

Doubt or anxiety regarding a purchase a consumer has made is known as _____.

Motivational research relies on ________ of individual consumers.

If a consumer tells friends “I like my car more than any other car on the road,” then the consumer has expressed an _____________

. If a consumer describes a car as being the “most economical car on the market,” then this descriptor is an ___________

A ___________ is a strong internal stimulus that calls for action.

_______________ describes changes in an individual’s behavior arising from experience.

People can form different perceptions of the same stimulus because of three perceptual processes. These processes are best described as being: