One of the foundational aspects of business development, is to assess the current assets of the company as they relate to the maintenance and expansion of the business.

What is the best way to service a last minute, highly critical request from a prospective client in an area in which you don't have the expertise?

Which of the following is a concern caused by a incentive based compensation plan?

Identifying how to communicate with customers is a __________ strategy:

What does market share mean?

How can you differentiate a 'champion' from the crowd?

What is the definition of the AIDA model?

The acronym 'AIDA' refers to the stages of persuading a customer to purchase a product. Which of the following words is not a part of AIDA?

Which of the following is NOT an example of a sales promotion?

Which of the following is NOT an element of the 'promotional mix'?

What does the term 'gatekeeper' mean in a sales scenario?