Which of the following are known drivers of brand equity?

The following elements may differ from country to country, but generally speaking global brand variables include which of the following?

Which of the following is a touchpoint for a Brand Identity?

What should a set of Standards for a new Brand Identity include?

The best way to build a brand's value is

Which item or items below are brand touchpoints?

Brand extension by definition is?

The outward expression of a brand - including its name, trademark, communications, and visual appearance is called?

What is the first thing you should do when creating a Brand Identity?

Which of the following is NOT a component of brand activation?

What is brand parity?