The outward expression of a brand - including its name, trademark, communications, and visual appearance is called?

Brand extension by definition is?

What is a tagline?

True or False: A wide variety of ephemera can typically be found at trade shows.

Who are the key stakeholders in a brand?

A person's name can never be a brand name.

The following elements may differ from country to country, but generally speaking global brand variables include which of the following?

Which of the following are known drivers of brand equity?

In tangible terms a brand is a what?

What characteristics should be present in a tagline?

True or False: Brands help consumers choose between similar products and services.