Sports Marketing MCQ
A general term for a middleman that actually buys and then resells goods is a _____.
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Wholesalers that perform the entire range of wholesaler functions are _____ wholesalers.
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Correct Answer:
Full-service
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The utility created by converting production inputs into finished products is called ____ utility.
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Positioning is the __________ and final step in the target marketing process.
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Perhaps the greatest benefit offered by stores is the opportunity for customers to use _______.
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All five of their senses to examine products
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One of the most significant issues of online retailing is _____.
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Multiple items marketed under the same brand name are called a __________.
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Family brand
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Goods can be divided into __________ goods and __________ goods.
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Durable: nondurable
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The key to persuading customers to buy your products is delivering _____.
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Money used for entertainment comes from ____ income
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Discretionary
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Marketing is as much about helping sellers sell products and services, as it is about __________.
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Helping buyers buy
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Sports marketing includes the marketing of ______.
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Products, services, entities, and recruitment
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Open innovation may enhance the __________ stage of the new-product process.
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Idea generation
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Psychographic analysis and behavioral analyses are examples of methods of ________.
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Market segmentation
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Manufacturers' agents are most likely used in such lines as ________.
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Apparel, furniture, and electrical goods
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In a ""seller's market"" ________.
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Demand exceeds supply
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Companies use _____ to coordinate their messages through every promotional vehicle.
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Integrated marketing communication
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Car rental firms, hair dressers, and management consultants provide ________.
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A limited-line wholesaler would be expected to carry a ____ product mix.
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Narrow and deep.
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_____ is a trial mini-launch of a product in limited areas that represent the potential market.
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Test marketing
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Internal forces such as _____ and ______ affect consumer choices.
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Age, Attitude
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______ is/are anything that an organization owns that can be used to generate future revenues.
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A product can be classified as 'new' if it __________ from existing products.
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Is functionally different
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While there are the four ps of marketing, there are the __________ ps of services marketing.
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When choosing retail partners, manufacturers look at all of the following except _______.
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Number of advertising outlets
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Understanding consumers' _____ is fundamental to marketing success.
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Needs and wants
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The key to market positioning is _______.
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Defining the marketing mix variables
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Sporting events, festivals, and social events are all part of the ________ market.
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Special event
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Price serves the function of ____ for goods, services, and financial resources.
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Allocator
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Personal selling to marketing channel members indicates a _____.
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Once a firm has segmented the market, the next step is to ________.
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Select a target market
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In the marketing mix, place includes ________.
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Logistics
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In order for customers to acquire a total product offering, the customer must offer the ________.
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In doing your pitch letter you will want to address ________.
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None of these
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General merchandise retailers include all of the following except _______.
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Convenience stores
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Census data are ________ and ________ data for marketing researchers
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External; secondary
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Car manufacturers tend to use the ____ approach in choosing their target market.
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Differentiated
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Attributes and benefits are part of ________ ,which is one of the major brand strategy decisions.
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Brand positioning
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A viable target market should ________.
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Have needs that can adequately be served by the marketer
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A firm's ________ is determined by the number of separate items within the same category.
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Product line length
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A company's financial records are a source of ________ and ________ data for marketing researchers.
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Internal; primary
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A _____ specifies a target market and a related marketing mix.
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Marketing strategy
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A _____ is all the products offered by an organization.
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Product mix
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__________ refers to analyzing, planning, implementing, and controlling sales force activities.
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Sales force management
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__________ begins with new-product purchases first by innovators, and then by early adopters.
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Diffusion of innovation
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________ refers to the application of products like facebook in a corporate setting.
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_____ segmentation is a vital starting point for most marketers
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Demographic
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_____ has the important function of providing revenue to sustain a firm.
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Marketing
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A unit of sale is the _______________ that a person can buy a product or service in.
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Smallest chunk
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The responses marketers seek from prospects include all of the following except ________.
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Decampment
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Viral marketing is least likely to occur via ________
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Television
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The two central concerns of marketing are __________.
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Discovering and satisfying consumer needs
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Strategy formulation is the process of _____.
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Choosing among different strategies and altering them to best fit the organization
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A sales response function relates the _______ , and the form of the function is usually _______ .
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Expense of marketing effort to the marketing results obtained; S-shaped.
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A brand name refers to __________.
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Any word, device (design, sound, shape or color), or combination of these used to distinguish a seller's products or services
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__________ are products organizations buy that assist in providing other products for resale.
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Business products
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A ________ is a modification to an existing product.
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Commercial innovation
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A ________ is a firm's total product offering designed to satisfy a group of target customers.
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Product line
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__________ is not a marketing function.
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Production
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_____ involves purchasing the right to use another company?s brand name or symbol.
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Licensing
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Developing distribution objectives is the __________ step in the distribution planning process.
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Gatorade is classified as a(n) __________ brand.
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The number of product lines a firm offers is referred to as the _____ of its product mix.
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Selling of products from a seller to a customer creates ________ utility.
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Possession
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Awareness is the __________ stage in a consumer’s adoption of a new product.
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All of the following are steps in new product development except ________.
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Brand awareness
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A ________ consists of all the product lines and items that a particular seller offers for sale.
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Product mix
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A physical characteristic or quality of a product is referred to as a ____.
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A product in the maturity stage will most likely require ________ advertising.
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_____ is a form of institutional advertising.
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Advocacy advertising
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_____ is a form of distribution aimed at maximum market coverage.
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Intensive distribution
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The marketing process captures value from customers by __________.
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Creating profits and customer equity
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The following are all functions of a chief information officer (cio) except ________.
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Overseeing the accounting office
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The first step in strategic planning involves __________.
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Defining the company's mission.
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Seventy-one percent of consumers consider __________ to be the best way to evaluate a new product.
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Free samples
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_______ attributes are those that require some trial or consumption before evaluation.
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Experience
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_______ are mostly comprised of experience and credence qualities.
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_____ is the full introduction of a complete marketing strategy and the launch of a product.
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Commercialization
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Downsizing reduces the __________.
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Package content without changing its size while maintaining or increasing the package price
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Channels designed to return goods to their producers are called _____ channels.
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Brand ________ refers to how highly consumers regard and respect the brand.
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Automakers such as chrysler, ford, and general motors utilize a __________ network.
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An example of a tangible purchase is _______.
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Conducting a health fair at a local hospital is an example of ________ marketing.
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Correct Answer:
Event marketing
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_____ constitute the regular expenses a firm incurs in its daily operations.
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