Exploiting data on items examined or purchased by a customer to advertise further products to them is known as:

Which sales method would be best suited to the customers who were unable to visit shops and wanted a broad range of products?

The art of creating and developing the image of a product is known as:

Which one is NOT a direct benefit of introducing a loyalty card scheme?

The term ‘Dutch auction’ is best defined as:

The term ‘marginal cost’ refers to additional _________________ costs.

If a customer is unsure about whether to go ahead with a purchase, which one might a salesperson use to attempt to close the deal?

To which one does the expression ‘bait and switch’ refer?

Which consequence is associated with an aggressive, oppositional negotiating technique?

When is an invoice sent to a customer?

Which one lists the stages in the Product Life Cycle in the correct order?