What is 'media spin'?

What kind of journalism downplays legitimate news in favour of more eye-catching headlines that sell newspapers?

What does 'coolhunting' refer to?

What is 'corporate pathos'?

What is a 'boiler plate' text?

Name the technique used in the radio industry that uses highly descriptive words to evoke images so the listener feels he or she is directly part of the scene.

Which systematic techniques and accepted practices for social science research, including large-scale surveys ?

Scientific research designed to establish whether one variable (independent) is influencing a second variable is known as _______ .

Research Evaluative is research to understand a campaign’s ________ inform future campaigns.

Research, Developmental is a formative research that is done as part of the campaign planning process. Often, it’s done to better understand an ________ .

Any group of people tied together by some common factor or interest is known as _______ .