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Public Relations Quiz Public Relations

What is 'corporate pathos'?


When a company gives 25% of its annual revenue to charity.

The CEO crying and begging forgiveness on national television, especially at Christmas.

A term used to define the employment of emotional engagement techniques to shape and alter the public's perspection of a given company.

When a company goes into either self-regulated liquidation or forced bankruptcy.

Answer:
A term used to define the employment of emotional engagement techniques to shape and alter the public's perspection of a given company.

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