What does 'coolhunting' refer to?

What is 'corporate pathos'?

What is a 'boiler plate' text?

Name the technique used in the radio industry that uses highly descriptive words to evoke images so the listener feels he or she is directly part of the scene.

What is the term given to a type of marketing in which a company adapts itself to uncontrollable factors within the industry?

What term refers to the process of managing Public Relations problems usually by using technology to electronically automate the process.

Research Evaluative is research to understand a campaign’s ________ inform future campaigns.

Research, Developmental is a formative research that is done as part of the campaign planning process. Often, it’s done to better understand an ________ .

Any group of people tied together by some common factor or interest is known as _______ .

A framework, process, and perspective that informs the analysis of data or information is known as _______ .

Likert-type scale is a popular and established measurement item construction using an odd number of points .