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Public Relations Quiz Public Relations

What does 'coolhunting' refer to?


A management technique in which Public Relations professionals 'hunt' for their own egos in a common Christmas party-game, adopted from law and accounting professionals.

The low temperatures used by companies that manufacture CDs and DVDs and often employ important Public Relations firms.

Aspiring media professionals who want to become celebrities — hunting for 'cool.'

A new breed of marketing professionals who predict new cultural trends. 

Answer:
A new breed of marketing professionals who predict new cultural trends. 

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