What is a 'boiler plate' text?

Name the technique used in the radio industry that uses highly descriptive words to evoke images so the listener feels he or she is directly part of the scene.

What is the term given to a type of marketing in which a company adapts itself to uncontrollable factors within the industry?

What term refers to the process of managing Public Relations problems usually by using technology to electronically automate the process.

What is the name given to a promotion that is intended to arouse interest in the main campaign which follows.

What is a 'publicity stunt'?

Any group of people tied together by some common factor or interest is known as _______ .

A framework, process, and perspective that informs the analysis of data or information is known as _______ .

Likert-type scale is a popular and established measurement item construction using an odd number of points .

Generalizable is formal research using a sample makes the results applicable to a larger group than the study itself.

The content analyzed through research. Data can take many forms, from interviews _______ .