What is the name given to a promotion that is intended to arouse interest in the main campaign which follows.

What is a 'publicity stunt'?

What is a story called in which the events are violently inflated to suggest the violation of a given set of assumed relationships, with the effect of reinstating the boundaries of those relationships?

Which of the following terms for boosting public opinion is frequently used to enhance web page accessibility?

What is meant by 'integrated marketing communications'?

In Public Relations, what does 'sexed up' mean?

The content analyzed through research. Data can take many forms, from interviews _______ .

The process of analyzing data to look for critical themes, the frequency of particular words, phrases, or symbols, as well as collecting relevant metadata is known as _______ .

Coding is the process of identifying ________, or other symbols in a variety of materials .

Codebooks are particularly necessary when multiple individuals are coding the same set of data .

_______ are distinct from publics in that they are created or made distinct by the organization, rather than being self-selecting.