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Public Relations Quiz Public Relations

What are 'demographics'?


Graphs used to chart company clients and how often the employees log-in to certain websites.

Descriptive classifications of consumers, such as their age, sex, income, education, size of household, etc.

Predictive models used to give an impression of company profits over a future period of time.

Specialist consultants brought in from the outside to affect company policy and save money.

All of the above

Answer:
Descriptive classifications of consumers, such as their age, sex, income, education, size of household, etc.

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